Coca-Cola is the company for this assignment.
The Tactics section of your marketing plan begin to identify how to implement the strategy from the previous section. Tactics will include an e-marketing mix, social networking, and an integrated marketing communications (IMC). An overview of the integrated marketing communications strategy information is included in the module 7 course materials.
The Action phase of your marketing plan allocates specific functions and tasks within a timeline, identifies the internal and external resources that are required for the implementation of the strategy, and assess the company’s systems and processes.
Your assignment should be 2-3 pages and follow the APA guidelines (6th Edition) by including a title page, written in Times Roman, 12-point font, doubled spaced, use left justify, and with one-inch margins.
*Please use American Sources
*Please use rubics as a guide to write the paper.