Business Paper on Infographic: Social Media Then and Now

Infographic: Social Media Then and Now by Long addresses the evolution in the social media arena (2014). Technological advancement has inspired broad changes in social media. Kristin compares the present platform to the old ones. For instance, Twitter is widely used platform that allows people to share messages with a limit of 140 characters. This technology has replaced the Post-it-notes that enabled shorthand communication in the past. Instagram, another widely embraced medium for sharing photos, has replaced Polaroid cameras that were introduced in the 1940s to allow instant viewing of photos once taken. Other old vs. new combinations of media are address book and Facebook, a Nice View and YouTube, the Rolodex and LinkedIn, Scrapbooking and Tumblr, and the telephone and Skype. Even though Kristin compared the telephone to Skype only, there are similar platforms like WhatsApp, Viber, and Facetime, which are now commonly used for both audio and video calls. Technological changes create opportunities to create new products that suit the new environment. Businessmen and women are required to embrace such changes in order to remain relevant and competent.

How Great Leaders Deliver Bad News

In her article, How Great Leaders Deliver Bad News, Andersen discusses the appropriate way for a leader to communicate bad news (2013). She first acknowledges that delivering bad news is an uphill climb for most leaders and it requires skill and professionalism. The author focuses on delivering news about a disaster in a company. Although the news can be embarrassing, uncomfortable, or painful, it is important to speak up about the incident and be accurate with details, Andersen advises. Another important thing when communicating such news as a leader is to take responsibility. Some leaders often try to prove that the fault was not theirs, which eludes negative reactions from the public and ruins an organization’s reputation. Taking responsibility of the disaster demonstrates remorse and the commitment to rectify the problem. Lastly, it is important to listen to the reaction of people and state future plans concerning the issue. Leaders must ensure to stick to the communicated plan. I agree with Anderson’s article although she left out the most important element – apology. Apologizing for the incident helps to comfort those affected by the disaster. These tips can be applied in the business industry in any setting that involves communication of bad or inconveniencing news.


Andersen, E. (2013, March 6). How great leaders deliver bad news. Forbes. Retrieved from

Long, K. (2014, Sept 17). Infographic: Social media then and now. Ragan. Retrieved from