Enhancing Global Communications in Organizations
In the contemporary business world, communicating effectively to partners, contractors, consumers, resellers, and competitors is critical, although often overlooked. Effective communication is one of the significant levels of management that permits global organizations to implement the formation of teams that achieve valuable results. Hence, management and communication are strong and complementary organizational elements for accomplishing success. Good management skills are critical for any business; however, effective global communication strategies are equally essential because they define how an organization responds to stakeholders, shareholders, and consumer needs. It is imperative that global organizations adopt effective communication strategies that enhance the functioning of an organization and social systems. Today, global communication strategies are rapidly evolving due to the rampant advancement of information technologies, trends in globalization, and changes to management systems at organizational levels. So, enhancing global communication in an organization can eliminate business communication barriers, improve organizational culture, and increase business opportunities in a global context.
Global communication strategies have evolved with the rise of electronic communication channels such as emails, instant messaging, and video conferencing, among others. The rise in global communication has significant impacts on organizations and how they operate and respond to customers’ needs. Organizations have become more integrated because of the use of advanced information technologies that enable teams to eliminate distance as a barrier to effective communication (Hollis, 2017). The benefits of utilizing information technologies in organizations include improving inter-team communication, especially when teams are located in different geographical locations. Notwithstanding, computer-mediated communication channels such as social media platforms facilitate long-distance communication at minimal costs. In the contemporary world, for example, it is easier to reach an organization through email or phone calls. Thus, effective global communication strategies, such as the use of emails and instant messaging, are essential in ensuring efficiency in the contemporary organization.
Effective communication in a global context helps organizations to increase business opportunities significantly. An increase in global communication for a business means new opportunities. Pérez (2017) contends that effective communication in international business requires an understanding of diverse cultures. That is, having an understanding of diverse cultures enables managers to relate with consumers’ wants as well as satisfy the market demand. This enables them to adopt marketing strategies that suit distinct market segments thus improving their brand’s presence. Also, effective communication promotes the implementation of marketing strategies in foreign markets that ensure that the commodities satisfy consumer’s needs. Network (2019) contends that managers who understand their foreign consumers’ tastes and preferences require skills to communicate their marketing messages effectively to their target audience. Managers can develop personal promotional messages that can be broadcast to existing and potential customers. Hence, personal promotional messages can increase an organization’s market share in global business transactions. Therefore, effective international communication strategies can increase business opportunities for enterprises significantly.
Effective global communication helps an organization to develop a robust corporate culture. One key advantage of effective communication in an organization is that the corporate culture is strongly held by widely-shared values and beliefs that are fostered by structure and strategy. According to Tworek and John (2020), organizations that adopt effective global communication strategies achieve significant success rates due to reduced internal conflicts. Also, employees understand their roles and responsibilities better. Notably, without effective global communication in an organization, employees might fail to understand an organization’s code of conduct. However, through the use of effective global communications, the HR manager can ultimately shape employee perceptions, reinforce communication strategies, and shape their understanding and behaviors (Platzker, Gattu, & Shekel, 2020). Notably, effective global communications set the context for all the functions of an organization. Therefore, effective global communication forms the common denominator for the most successful global organizations.
Global consumers demand real-time information before they transact with organizations. Numerous customers across the globe have access to massive information on the internet that gives them an added advantage when purchasing globally. Arguably, how global organizations respond to their customers’ needs is critical for competition. Consequently, the demand for real-time information about global products or services has a subsequent effect on the need for effective performance measurement tools (Tworek & John, 2020). Without effective global communication strategies, organizations cannot sufficiently measure the effects of the demand and supply. Thus, for organizations to meet global demands, they must provide real-time information to their customers, and act swiftly on consumer feedback.
Effective global communication strategies are essential to business growth. Utilizing information technologies in the communication process can increase the chances of success at the global scale. However, effective communication strategies cannot be achieved without a strong corporate culture and information technologies. Such technologies facilitate global communication for organizations that continually seek to conquer national borders. Effective global communications must involve different global cultures because they form the basics of consumer needs in different markets. Notably, effective global communication strategies are essential in the management of global projects and teams. Thus, global managers need to develop effective communication strategies that incorporate the best practices and technologies for disseminating information.
Hollis, K. E. (2017). Communication Policies: An Instrumental Case Study about the Role of Policy in Achieving Effective Communications in Organizations (Doctoral dissertation, St. Thomas University).
Network, G. F. (2019). Global footprint network. Obtenido de Global Footprint Network: http://www. footprintnetwork. org online. Accessed, 1-10.
Pérez, C. G. (2017). Semiotic study for the analysis of communications within organizations: Theoretical approach from organizational semiotics. Semiotica, 2017(215), 281-304.
Platzker, D. M., Gattu, B., & Shekel, O. Y. (2020). U.S. Patent Application No. 16/116,445.
Tworek, H. J., & John, R. R. (2020). Global communications.