Service marketing is the promotion of commercial activities rendered by a business to its customers on daily basis in order to meet client demands. Service marketing activities may include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services, social work among others (Schofer, 2010). Service marketing is an important factor to be considered in any service company. This is because, during the provision of

Executive Summary The purpose of this survey is to establish the impacts that tablet magazines have on the industry of magazines. An online survey inquiring about functionality, subscription, and the general analysis of the print and tablet magazines was dispatched and allowed the users to observe, physically navigate, and compare a printed magazine and an

Executive Summary This research shall analyze the Ford Motor Company in the North American Region. The study shall analyze the profitability levels of Ford Company in the North American region and other regions. Ford’s levels of profits have been meager. The report will examine various market segments. “These segments include the North American market, the

Every successful marketing strategy blends its marketing goals to form one comprehensive plan. The strategy is majorly derived from market research and focuses on a suitable product mix to generate maximum profits and create business sustainability. Just Falafel (JF) has been on the lead in this respect through their marketing strategy that has incorporated the

Money is no Object An example of a product where money is no object is Apple iPhone. In the recent past, smartphones have become popular since they have diverse functionalities that make them more than just standard mobile phones. Nowadays, smartphones can do most tasks that were previously only achievable on a computer. The most

Brand activism represents a recent trend in which business enterprises blend profit-making activities with social corporate responsibility campaigns and initiatives. As such, business entities attempt to formulate appropriate messages aiming to raise issues about certain issues affecting a variety of stakeholders. Patagonia’s brand activism dubbed The President Stole Your Land represents a notable example of

Increasing attendance to collegiate athletics programs is the priority of the Illini Pride Passes campaign. The campaign focuses on reducing the overall ticket costs for collegiate athletics programs among the University of Illinois student body by offering a package under which registered students would pay less than the required ticket costs for attendance to athletics

Thank you, your excellence for allowing me to chat with you in this elevator on the issue of measles eradication. Most of the developed countries have committed themselves to achieve the elimination of rubella and measles in the next few years1. They are mainly driven by the benefits associated with the eradication of these conditions

Campaign Brief Description Leda Fruit Filled Bars are marketed by an Australian company, Sunnybrook Health Store on the company website. The marketing piece used by Sunnybrook communicates persuasively to potential buyers and can be considered successful in realizing the marketing objective. The piece comprises a picture of the product and its conventional packaging alongside a

IKEA,  founded in 1943 by Ingvar Krampard, is one of the largest furniture stores globally. The company’s headquarters is based in Älmhult, Switzerland (O’Connell, 2020). IKEA’s success can be attributed to the organization’s core values. The values include; promote togetherness, care for people and the planet, be cost-conscious, uphold simplicity, constantly renew and improve innovations,