Contraception Communication
Many people do not understand how effective contraceptives are since they rely much on the media. However, various adverts, such as the Sperm Durex Commercial, express only the typical effectiveness of the contraceptives. The typical use of condoms refers to how well the contraceptive will work in the real situation. The health care professionals have the capacity to explain the perfect use of the contraceptives because they have already undertaken a clinical trial. In case of Durex condoms, the perfect use determines the accepted rate at which the condoms are likely to fail even when used correctly. According to Schwartz and Kempner (2015), the perfect use of contraceptives depicts how well the method works consistently and correctly, as observed in a controlled clinical trial. For instance, condoms may be described as 98% effective, based on perfect use, but 18% of women may claim having got pregnant due to typical use of condoms.
The perfect use of Durex condom may be influenced by the fact that doctors are concerned with how to minimize cases of unintended pregnancies. Testing the condoms influences the perfect use, as doctors strive to ensure that this form of birth control is acceptable to many couples. The acceptable rate of condom failure is 2% per year when used correctly. Therefore, consistency and correct use enhance the perfect use of Durex condoms. Durex condoms’ typical use could be influenced by the manufacturer’s need to make profit, bearing in mind that humans are liable to make errors while using them. Adverts only allow the users to understand theoretical part of using condoms, based on gathering real-world incidences. The manufacturer has to ensure that many people have the idea of how to use the product, as most men do not prefer to use condoms (Belluck, 2013). The Sperm Durex Commercial intends to guarantee the users that they are quite safe when using the product and that the rate of failure is relatively low.
References
Belluck, P. (2013, June 24). Getting men to want to use condoms. New York Times, Well. Retrieved on 6 Sept. 2016 from http://well.blogs.nytimes.com/2013/06/24/getting-men-to-want-to-use-condoms/
Schwartz, P., & Kempner, M. (2015). 50 great myths of human sexuality. Chichester, West Sussex: Wiley-Blackwell.