Managerial Communication Process: Coca Cola Company

Managerial Communication Process

The communication process entails exchange of information on various processes of production between individuals in an organization. A close look at the production issues reveals organizations, in most cases attain their production objectives through proper linkages for communication. Increased information flow in any organization demands proper and efficient communication channels be included in the production processes. Advocate to production needs managers are supposed to ensure there is regular interaction with the employees and customers through proper means of dissemination of information. Managerial functions are also greatly influenced by procedures of communication adopted with external and internal environments of an organization. The efficient delegation of different tasks in an organization can be attained if the communication channels in departments are developed properly. On top of this, proper flow of information ensures the motivation of employees since production hierarchy allows for generation and consultation of various ideas of production (Clampitt, 2010, p. 234). The communication process entails various factors and procedures that need to be considered to attain production efficiency (Clampitt, 2010, p. 233).

A communication process that is complete involves the sender, appropriate communication channel as well as the receiver, which should be monitored by managerial team in order to make sure there is compatibility of the objectives set. So as to realize effectiveness in communication means, managers are supposed to place ideal measures like integration of technology in communication areas, clear information delivery line as facilitated by liaison offices as well as clear cut off in regard to responsibilities. This is a case study paper that analyzes the managerial communication process within Coca-Cola industry. The idea revolving around the investigation is the fact the Coca-Cola Company creates an environment permitting idea generation from the employees as well as stakeholders. Production processes improvement and final returns generated account to the most prolific part of the organization which is, communication department.

An investigation into Coca-Cola Company operations reveals direct communication between the Company managers and employees increases employee morale since their concerns are directly channeled to management of the organization. What is more, the company managers also understand validity of direct communication in realization of good work relationship within the company as well as achievement of production efficiency as far as the performance of the employees is concerned. One of the managers of the Company illustrates communication processes at departmental levels and amongst the workers are products of varying environmental factors. Initially, the climate and culture within the company played a crucial role in communication channels. As such, the perception of managers is to include such aspects of Company environment in planning for ideal communication channel means that will ensue there is equal delivery and distribution of information.

The company communication managers should also understand that climate as an environmental aspect influences the process of communication through message distortion before such workers get information for possible interpretation. The managerial team of Coca-Cola as such responded by giving priority to the creation of a base that ensures limited information asymmetry that is caused by barriers to flow of communication. The mindset above led to introduction of communication technology and a shift in the communication methods. Another component in the platform of communication given priority within the structures of the company in systems operations (Miller, 2012, p. 205). The managers of the company adopt communication channels that are in line with the structures of the Proofreading-Editingorganization. As such, with complex communication structures, the company is able to apply information dissemination at departmental level in order to improve efficiency of information delivery. On top of this, the kind of leadership managers offer in the company works in proportion to decentralization power in order to promote free and direct communication between the managers and employees.

Owing to good raptor among individuals, vertical communication between individuals of varying ranks is a manifestation of the company. This results to increased efficiency and general performance of the company (Miller, 2012, p. 205). The management disposes centralized leadership system where vertical communication is not allowed. The managers clearly understand lack of ideal involvement in the various decisions of the company might make employees develop a certain perception that can distort dissemination of information. Leadership can also determine technologies that are adopted in the operations of the firm. Therefore, interactive session with employees shows the Coca-Cola Company strives to adhere to the existing practices.

In the process of communication, the source of information is vital since it determines various earlier aspects that can be adopted. An assortment of managerial skills are adopted in the organization. The management should make sure the senders of information have good motive and that only the right messages are delivered in the production premises. Often, the wrong motive can result into delivery of the wrong information, which might result into conflict. Besides, proper information mastery of information is important in striving to achieve the defined objectives of the company.

Generally, information from individuals within authority is directed to various employees who become receiver of such information (Clampitt, 2010, p. 209). The company management as well has to ensure that the motive of the receiver is a positive one so as to derive the intended meaning. Since there are different kinds of media which can be applied in dissemination of information, there is need for receivers to have proper knowledge in access and operation of such channels. As such, the company managers strive to put in line the ideal training program that can help in equipping workers in the current developments in communication.

The management as well has sole responsibility to ensure the purpose of information is attained in the process of communication. Factors in procedures that alter the purpose desired has to be eliminated (Clampitt, 2010, p. 206). Communication process goals are supposed to be tailored towards achievement of the main objectives of the organization. Since information cannot be passed without proper communication channels, the management intercedes through making installation of communication channels that are in line with requirements of production. The proper channels of communication refer to mechanisms adopted by Coca-Cola Company in order to make sure the receiver of the information is able to access information within the time span of production. In the instance of departmental concerns, the company engages in use of formal meetings where the managers deliberate on the company.

To conclude, it is clearly evident that communication is of utmost importance in effective performance of an organization. The challenges employees of an organization face can be effectively achieved through the proper management of communication channels. Inappropriate regulations that govern the communication process in an organization result into failure in different aspects (Clampitt, 2010, p. 211). Proper strategies are supposed to be adopted by management of different firms in order to increase performance besides promoting welfare of members of the organization. This can be attained through adoption of technologies that increase efficiency of communication channels. Proper policies are supposed to be ensured, which aid effective information dissemination to various departments.



Clampitt, P. G. (2010). Communicating for managerial effectiveness: Problems, strategies, solutions. Los Angeles: Sage.

Miller, K. (2012). Organizational communication: Approaches and processes. Boston, MA: Wadsworth Cengage Learning.