McDonald’s Faces Competition Complaint over Franchise Business in Europe

McDonald’s Faces Competition Complaint over Franchise Business in Europe

Instructions

This is a I.B. business internal assessment paper assigned by our business Teacher. We need to discuss a problem that a business has recently faced, such as a wrong business decision that a business has made, and we are going to do some business analyze on this problems, so please include some business knowledge such as SWOT analyze of the decision or problems. And finally, I need to have a solutions to this problems. The instruction indicates that the problems or decision has to be recent. So I would like to choose Mcdonald’s; because it recently has competition and some franchising problem, so you need to find a solution. And here are some business analysis tools that you could use to make the IA look better.

You can use the Ansoff to discuss the sectors of the project, how risky it is, and SWOT to analysis the strength, weakness and etc. And Pest/Steeple to analysis the exterior environment/external factors of this project. Which will get you a conclusion to help Mcdonald’s to solve the issue/problem. After that you would provide some solutions for this problem, using the business knowledge of sales forecasting(trend), market research, the four Ps(product price promotion place) to give a reliable and precise description of your solution, which also mean after giving the solution, you need to evaluate it, forecast it, the solution should include details of the 4 ps, and some marketing research.

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