Organization Culture Pictorial Project
Petco engages in one of the most modest industries where it is competing with major companies including Wal-Mart and PetSmart. This competition can be divided into three major segments including
- Warehouse clubs, supermarkets and mass merchants
- Specialized pet shop chains and
- Traditional pet stores and independent company owners
- The main competitive issues for the company include selection of products, convenience of shop locations, price, and quality and customer service. Petco considers the fact that it ethically competes within different geographical areas. Even so, some of its rivals are bigger when it comes to revenue as well as access to larger capital as well as resource management.
PETCO also believes that it is essential to look for animal lovers services and to train them to operate in a retail environment as opposed to seeking the services of suppliers and hope they love animals. Such belief emanates from the company’s culture of ensuring Animals Always Come First and identifies that Our People Create It Happen. Creating awareness amongst potential pet parents whether you looking for or after pets, or advertising PETCO’s Think Adopting First Viewpoint, the choices you make on daily basis make a great difference in the realization of the company’s high moral requirements when it comes to ideal animal care.
The company has employed essential philosophies in regards to the care of animals that all affiliates are needed to support, maintain and to understand (Daft, Patricia & Michael 44). Petco also has an extensive culture that maintains animals come first always. It is therefore very crucial for the company’s success, that all employees adhere to the rule and enhance wellbeing, health as well as gentle treatment of animals.
The culture of the organization also involves other stakeholders including clients, workers and businesses. It also insists that staff members should handle customers with a lot of client, treated with care and guaranteed the comfort they deserve. Petco also involves its advertising strategies, selling methods, pricing and buying methods within the culture of the organization.
For example, it is against the culture of Petco to market one brand over the other. Affiliates are needed to genuinely communicate with clients and to clearly explain the benefits of their products and services as well as the reason behind such adverts.
Petco also makes efforts to ensure that promotions reduce uncertainty, clear and that pricing decisions are made without influence from suppliers, contractors as well as rivals.
Self-worth, respect and courteousness among stakeholders are not taken lightly. The company culture talks a look at harassment and reveals any of its kind as an issue that will be handled with privacy and necessary action will be employed. Petco also points out security of assets, violence in the workplace and drug abuse. It has applied different actions aimed at increasing associate, vendor and client security with the purpose of offering every person an ideal working environment.
The affiliates of the company also banned from taking gifts or gratuities from forthcoming providers and providers. Presents from associates are expected to be under the awareness of the manager or via the Petco Hotline for any form of assistance and to ask the providers to stop offering such gifts in the future (Solomon 69).
Staff members looking for jobs as suppliers, vendors or running business with the company are also expected to do so with personal attention while using non-working time and approaching the management first. Associates as well as their immediate family members may not invest without Petco’s acceptance in vendor companies.
Employees are also expected adhere to the company’s culture without any interference with company operations or taking Petco’s business to the clients ultimately. Former affiliates of the company are also banned from inspiring other affiliates to stop. Exclusive company information and trade tricks must additionally be kept private while employed within the organization and in the future.
The culture has also described concerns including safety in the workplace, wage laws and time to report to work. Neither effort from the government or staff employees comes from the company’s funding. An area concerning top management as well as supervisors also inspires them to be great role models.
Petco requests its top leadership and supervisors to seek advice from involved parties when working with the media to ensure an ideal message is developed for the press. The culture additionally offers a control sequence to follow in the event where a moral situation occurs. If an affiliate thinks that he or she is supplied with deceiving or incorrect information, advice should be sought by the person from the manager.
The organization additionally has an internal culture panel that manages the conformity and constantly monitoring the culture of the organization (Jennings 50). Employees of the company also believe that they are eligible to promote the health, wellbeing and ensure gentle treatment of animals. They work hard to do right as an organization as people come to ensure the welfare of animals without compromising the protection of humans.
As indicated in the pictures, they always deliver safe, compassionate and ideal care to all animals they are entrusted with. While animals are within their care, staff often ensures their health and wellbeing starting with regular monitoring during business hours carried out based on recommendations as experts create them. Further audits and reports by NSC and local staff also design the assessments.
Every time you scroll down the shelves of the store, whether you on duty or shopping for an animal, take time to confirm that all pets are well fed, well housed and efficiently watered. Ensuring that the care of animals can be questionable, it is your responsibility to take time to deal with your problem and ensure proper measures is taken instantly to address the issue.
Affiliates of the company must also support and discuss the goals of the company and illustrate real concern and regard for the pets and their ideal care. Any affiliate engaged in actions of mistreatment, ignorance, misuse of the animals and harshness will also be subjected to self-discipline immediately to the level of losing the job. This further involves harshness, animal misuse in and out of the company premise for example when animals are offered for adoption and sale, grooming, for the photographs to be used by the company, grooming purposes, vet ideal care, compliance training and animals within Petco property for any kind of reason, mistreatment and ignorance. The company where necessary will employ appropriate measures as such issues call for criminal prosecution.
Petco also commits vital resources to creating awareness amongst its affiliates in ideal animal care as well as management. Each new company affiliate upon recruitment with obligations of animal care, receives award winning coaching in the field that has been accepted and evaluated clearly by veterinarians board. All coaching applications are also followed by thorough examination that all affiliates must pass.
Petco also offers affiliates an ideal opportunity to get Marine Lie, Bird, and Reptile or Small Animal certification via additional programs. The company also serves clients with Care materials in their commitment to ensure the general wellbeing of partner animals. The materials sum up essential animal care details including the type and size of environment required for animals, their social, exercise and health needs.
In an effort to offer support to pet parents via their partner creatures, they additionally motivate them to carry out a clear review on animal care sources including online sources and books. In the end, the success of entire culture initiatives often depends on daily activities of its people to ensure it is done. Petco affiliates as such are also expected to enhance and share their animal care knowledge with other associates and more specifically with the clients.
Reflecting on the culture of care of the company as well as its concern for animals, the organization is committed to the ‘Think Adopting First’’ concept. The company does not sell dogs and cats for the past 40 years it has been working with registered regional humane organizations in their store’s areas to find abandoned animals homes (Ferell & Michael 80). Petco also inspires registered organizations to adhere to mobile adoption roles in its stores or to maintain websites fixed for adoption in selected store locations.
Employing fixed adoption websites and activities enables regional neighborhoods to reduce the number of animals abandoned being euthanized yearly. With this regard reliably, associates are also expected to motivate clients to settle for adoption as the first option when including an animal to their family. The company is additionally committed to the culture that any client purchasing an animal from the company and realizes that they are not in a position to take good care of the animal, can return it with a guarantee that the animal will be placed with new parents and receive essential care.
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Daft, Richard L, Patricia A. Fitzgerald, & Michael Rock. Management. Toronto: Dryden Canada, 2012. Print.
Ferrell, O C, & Michael D. Hartline. Marketing Strategy. Mason, OH: Thomson South-Western, 2008. Print.
Jennings, Jason. Think Big, Act Small: How America’s Best Performing Companies Keep the Start-Up Spirit Alive. New York: Portfolio, 2010. Internet resource.
Solomon, Micah. High-tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce. New York: American Management Association, 2012. Print.