Based on Porter’s Five Forces, the Broadway Café exhibits high buyer power, high threat of new entrants, high rivalry, high threat of substitutes, and low supplier power. The café should establish a customer loyalty program and offer specialized meals to overcome the impact of many actors in the hospitality industry. The high threat of new entrants and low supplier power require the restaurant to offer convenient ordering schemes and delivery mechanisms. To overcome threat of substitute and establish strong switching costs, the café should utilize consumer travel distance and meal prices.
Regardless of the prevailing competitor forces, the restaurant should embark on the provision of affordable, timely, and accessible items. Due to the intense rivalry in the hospitality sector, the restaurant should offer additional items in its menu. The existing market forces establish the necessity for developing a strong differentiation strategy. The food industry exhibits an intensified competition, especially in North America. As such, the café should focus on mechanisms that will facilitate the provision of unique cuisines to lower the impact of the competition. Since the café may fail to offer ‘all things to all people,’ it should embark on provision of novel and unique meals that no restaurant have ever offered in the last 50 years.
Customer Relationship Management
In the current age of information, Broadway Café should embark on developing a strong and promising C.R.M. system. It may employ digital and social media channels such as YouTube to address consumer frustrations in relation to the offered services. YouTube is a promising, great, and fantastic channel for corporate marketing. However, it exhibits negative traits such as positive spin, transparency, pointing out problems, and awareness. Due to the related YouTube issues, the restaurant may consider the application of business intelligence information and established C.R.M. system to develop its website and offer unsecured, free, and dedicated Internet access mechanism.
In the contemporary society, businesses focus on offering quality, advanced, and consumer-centric services to their customers. In the case of Broadway Café, consumers are at the center-stage and most important factor for corporate growth and development. The café strives to avail products and services that meet consumer needs, preferences, and expectations. With satisfied and loyal customers, the restaurant becomes more attractive to the clients. The satisfied consumers introduce new customers, family members, and friends to the café. As such, they increase corporate sales and promotions; thus, fostering economic growth and development of the restaurant.
Supply Chain Management
Business operations and profitability of the restaurant rely on the supplies from Brazil Beans, China Teas, and custom coffee press machines. As such, a supply chain breakdown in the provision of these products and services interfere with the operability of the Broadway Café. For instance, workers’ strike and shipping docks’ shutdown impose negativity to the corporate performance, productivity, and profitability of the restaurant. On that note, the café should embark on alternative promotions such as special gift baskets, small treats, and coffee mugs.
To enhance continuity of corporate activities in the strike period, the café should embark on increasing back stock. Additionally, its management should engage with local producers of similar products to reduce importation costs and challenges. This scenario forms the basis for a definitive, promising, and seamless service provision regardless of the prevailing importation issues. In the meantime, the café should locate local producers within the United States, provide temporary business associations with them, and produce closely related products and services. With the objective business continuity, the restaurant may offer products such as energy drinks, protein shakes, tea cookies, pastries, and smoothies.
Business Intelligence
Data mart’s dimensions for sales and marketing analysis
| No. | Dimension Value |
| 1 | Product Price |
| 2 | Consumer Gender |
| 3 | Quantity Sold |
| 4 | Product Cost |
| 5 | Order Time |
| 6 | To Go or Dine in Order |
| 7 | Order Date |
| 8 | Promotion Number |
| 9 | Customer Age |
| 10 | Product Number |
Ranking Dimensions From 1-5
| Dimension Value | Category |
| Product Price | 1 |
| Customer Gender | 2 |
| Quantity Sold | 1 |
| Order Date | 3 |
| Payment Method | 5 |
| Product Cost | 1 |
| Order Time | 3 |
| Exchange Rate | 5 |
| Interest Rate | 5 |
| Season | 3 |
| Customer’s Political Affiliation | 5 |
| Store Hours | 4 |
| Commission Policy | 5 |
| Weather | 4 |
| To Go or Dine in Order | 2 |
| Stock Market Closing Price | 5 |
| Employee Number | 5 |
| Promotion Number | 2 |
| Customer Age | 2 |
| Customer Religious Affiliation | 4 |
| Manufacturer or Vendor Number | 4 |
| Music Playing in Store | 4 |
| Customer Name | 4 |
| Product Number | 1 |
| Customer Language | 4 |
| Traffic Report | 4 |
Broadway Café requires a relational database management system to gather, organize, store, and process business intelligence information. The system will enable the restaurant to formulate a promising, dedicated, and operational strategic plan for effective business processes. In addition, it will track consumer habits, purchases, and peak sale periods. Since consumers are at the center stage of improving corporate profitability, the restaurant will employ the database to integrate consumer needs, preferences, and expectations with the developed strategic plans.
Ethics
Data security is at the backbone of creating a competitive advantage and promoting corporate growth in productivity, performance, and profitability. To optimize data protection and limit access to sensitive information, the restaurant should develop an effective biometric system. For instance, the café may employ Microsoft Dynamics ERP or SAP Business One to limit accessibility to internal corporate information. Data management policies enable the café to make profound decisions, protect brand image, increase consumer satisfaction, and approve strict performance management.
Based on these factors, the café should establish crucial policies such as complaint management, workplace civility, harassment, privacy, electronic communication, employee safety, as well as drug and alcohol abuse policies. Information policies require the input of the management in reducing chances of breaching access codes of the business’s computer systems. Thus, the management should reject Brawner Smith’s offering for customers’ information. Releasing the information to the individual creates room for security breach that may affect the performance, productivity, and profitability of the restaurant.
Networks, Telecommunications, and Wireless Computing
In the contemporary world, timely information sharing facilitates corporate growth in market share and competitive advantage. In the case of Broadway Café, the restaurant prefers m-coupon to traditional paper coupons. The m-coupons trigger impulse buys, lower redemption and delivery costs, and enable a business to offer real-time discounts. However, m-coupons and mobile marketing raise consumer concerns on the newness of the innovation, spam relations, and related showstoppers.
To address consumer privacy concerns, the coupons should have identification numbers on both sides, capability to establish ‘who knows who’ information, and user’s history. The availability of this information will enable the café to detect consumer needs, preferences, and expectations. The restaurant utilizes the acquired information to improve consumer experience at the facility. This factor provides leeway for increased consumer satisfaction and loyalty; thus, enabling them to inform other individuals about the offered services and products. The increase in market share enables the café to record an improvement in profitability, performance, and productivity visualized in enhanced competitive advantage.