Airbnb is an affiliated online market that enables people to list and lease rooms in their flats to travelers. It connects the people who want to rent their rooms and those that are looking for accommodation. Budget travelers choose to use AirBnB because of its affordability compared to hotels. Additionally, the company gives its customers the opportunity of knowing the local culture because it enables them to interact with the local people. Airbnb is poised for exponential growth as many people are signing up to become Airbnb hosts and guests by taking advantage of its unique platform to earn extra income.
Airbnb utilizes an aggregator business model. The key resources used by the company are people, and this approach has accelerated the company’s growth at zero marginal cost. Individual host profiles and rating reviews help travelers in informed decision making concerning hosts and offers. Hosts are also given a chance to choose their customers, which helps in building trust and reputation within the community (Cheng and Carmel). The company also has freelance photographers who visit the properties and take high-resolution photographs. The photographs help in improving the click-rate and obtaining more and more responses.
Airbnb utilizes its employees as internal stakeholders. They are given benefits and packages, including stock options, and have an extra stake of the company and its finances. Moreover, the company has a culture of treating its employees like the founders (Cheng and Carmel). The employees are aware of the company’s mission and vision and thrive in achieving them, and they have access to data that help them in the process. The firm also encourages employees to acquire additional skills, especially in data analytics, to enable them to solve any emerging problems. The employees also have a platform for information and opinion sharing with their colleagues.
Airbnb utilizes open dialogue at work and a one AirBnB culture. The company is committed to two-way communication to enhance the employees’ commitment to its mission; therefore, it is unsurprising that the enterprise has a bi-weekly world conference regularly. The mentioned approach to communication stems from the communication philosophy of an authentic, open, and inclusive dialogue between everyone within Airbnb (Clune). Moreover, Furthermore, Airbnb has created a sense of belonging by uniting people from all geographical locations. Cultivation of compassion and being considerate is also part of the belonging culture. The company works to make sure everyone experiences and understands what it is like to belong.
Employee experience is a hallmark of a forward-thinking company. Employee experience at AirBnB includes everything from where they work and where they take their meals. Indeed, the company’s employees spend most of their time at work, therefore the enterprise endeavors to make their work environment conducive. The company necessitates its involvement in building an experience that they want at the workplace. The employees are given a chance to create a working environment that they want, and the firm considers what its employees need to be successful and to help in the growth of the company. The company, therefore, seeks the employees’ feedbacks constantly to enable it to understand what the staff members want for it to create the experience that will set them up to success (Clune). Involving the workers in matters that concern them and the firm, helps in creating strong employee commitment to the company.
The motive behind all the company’s business is its mission of creation of a world where everyone belongs. This helps in proper and effective decision making. The global head of employee experience of the company believes that strong employee involvement is motivated by the top management, and it begins with the passion and operation of the leaders. Additionally, the founders and executives of AirBnB set the purpose of the company, which is then transferred to all facets of the experience. Most employees love working with Airbnb because they believe in its mission. Realism in the culture is essential in creating the experience and helping create balance between the employees’ social life and work.
Airbnb is continually evolving and has a purpose-driven employee experience. The experience involves evolution and flexibility to meet employees’ needs with the dynamism in the market place. They can find a place all over the office where they work best for the various tasks (Cheng and Carmel). Initially, the setup did work well. However, after receiving employee reviews and feedback, the firm made a small change for the better. Being open to suggestions and listening to employee feedback is a constant employee experience within AirBnB.
Airbnb has a non-discrimination policy of obligation to inclusion and respect. The company receives guests from all backgrounds with genuine cordiality. Besides, costs are expected to follow relevant laws prohibiting discrimination. The company commits to submit to the slightest requirements of the law (Cheng and Carmel). The company is respectful to each other in its interactions and encounters, including the diversified culture and local laws.
Airbnb has seen great development and growth as an affiliated online market due to its enhancement of the network and sharing of economies. The company has broken walls bringing people together for mutual benefit. Additionally, the enterprise values its employees and invests in them.
Cheng, Mingming, and Carmel, Foley. “Algorithmic Management: The Case of Airbnb.” International Journal of Hospitality Management (2019): 33-36.
Clune, Bronwen. “How AirBnB is Building its Culture through Belonging.” Culture Amp (2016): 5-7.