Sample Business plan on Coca Cola Company

Coca Cola Company

Coca cola is the leading company in beverage manufacturing. It has existed for decades due to its outstanding performance in manufacturing a variety of drinks such as Fanta Sugar Free. It creates a fancy moment to those individuals suffering from high blood pressure as well as those people who dislike sugary drinks. The survey is geared to unveil customer perception about sugar free Fanta in Florida.

The survey question and answers are as follows:

  1. Have you ever used sugar free Fanta?
  • Yes
  • No
  • I do not remember
  • I don’t know
  1. Are you aware of sugar free drinks such as Fanta?
  • Yes
  • I don’t know
  • No
  • I am not sure
  1. Are you comfortable with the packaging of the sugar free Fanta?
  • No
  • Yes
  • Not really
  • fairly
  1. Is the price of the Fanta fair enough to cater for the poor?
  • Fairly
  • No
  • Yes
  • I am not sure
  1. How would you describe the taste of sugar free Fanta?
  • Good
  • Better
  • Best
  • Worse

The responses were as follows

Question/answers 1 2 3 4 5
A 2 1 0 0 3
B 3 0 1 0 2
C 0 4 0 1 1
D 1 1 0 2 2

Total number of student was six who responded to the survey questions.

The following three actions can be applied to increase sales for Coca Cola Company Fanta drinks:

  1. Increase the marketing activities by using internet platforms to increase product visibility in a cost-effective manner.
  2. Retail 300ml bottle at $0.15 by reducing the price for the commodity to increase the sales volumes and maximize profits through economies of scales.
  3. Introduce smaller quantity for the drink to improve affordability by low market end which form a big pool of customers.