Injaz was formed as a subsidiary of Junior Achievement Worldwide (JAW). JAW is one of the largest global non-governmental organizations committed to solving important social and economic challenges that face young people around the world. JAW achieves its primary objective by empowering and educating young people to transform their future and have ownership of economic success. Additionally, JAW conducted its operations in more than 100 countries at the beginning having been established first in the U.S. in 1919. Its operations gradually spread to Canada and other cities across Europe. The operations of Injaz began in the Levant region in 1999 and expanded further into the Gulf region resulting in the establishment of Injaz Al-Arab, which focuses primarily on education and training of young people from across educational institutions in the workforce readiness, entrepreneurship, and financial literacy. Injaz Qatar participates actively in the UN Global Impact and boasts over 3.5 million students who have participated in its programs.
Injaz has branches in Egypt, Bahrain, and Qatar following its foundation by Sheikha Hanadi Bint Nasser Alm Thani in September 2007. Thani is the chairperson on Injaz Qatar and AMWAL and serves as the vice-chairperson of Nasser Bin Khaled Al Thani & Sons Group. Sheikha Hanadi strongly supports community-based programs and the development of members of the community with a focus on youth and women. Through Injaz Qatar, Sheikha Hanadi seeks to close the huge gap that exists between skills that learners acquire in educational institutions and those that are fundamental in work settings. This paper explores the strategy of Injaz Qatar with a focus on its vision, mission, competitive advantage, as well as internal and external environment.
Vision and Mission of Injaz Qatar
Injaz Qatar’s vision is “to prepare, inspire, and empower a generation of youths across Qatar and other nations across the Gul region and beyond to use their natural talents, passion, inspiration, and determination to become tomorrow’s entrepreneurs and business leaders who help in empowering their community” (Injaz Qatar, n.d.).
The organization’s mission is “to accelerate the ability of young people to contribute to the economic development of nations by ensuring that they are connected with dedicated and committed business mentors and providing them with both the mindset and skills needed for them to become business leaders and entrepreneurs who stimulate their communities” (Injaz Qatar, n.d.).
Injaz Qatar believes in an endless potential of youths and is committed to connecting experience and knowledge with enthusiasm (Injaz Qatar, n.d.). It also strongly believes in collaborating and partnering with other organizations in its quest to change the lives of young learners across Qatar and the rest of the world. The organization is well on course to realize its vision and mission thanks to the able leadership of the chairperson, Sheikha Hanadi Bint Nasser Al Thani. Sheikha Hanadi and board members have shown true dedication to supporting the organization in its bid and commitment to empowering Qatari youth.
Competitive Advantage of Injaz Qatar
Injaz Qatar adopts a differentiation strategy evidenced in how it strategically collaborates and partners with other organizations committed to changing the lives of young learners. One of Injaz Qatar’s strategic partnerships was with Enterprise Qatar to host the Young Entrepreneurs Trade Fair in March 2014. The trade fair was an important component of Injaz Qatar’s annual competition known as Mubadara. Being a strategic partner for Injaz Qatar for the 2014 competition, Enterprise Qatar sought to help Injaz Qatar to realize its objective of helping students to set up and run a real organization. Following the partnership between Injaz Qatar and Enterprise Qatar, young leaners benefit greatly as they got the opportunity to sell their products at one of the most renowned shopping destinations in Qatar. Visitors to the competition purchased items and products created by local school and university students (“Enterprise Qatar and INJAZ Qatar partner,” 2014). The partnership between Injaz Qatar and Enterprise Qatar has also seen the latter sponsor high-school activities with Injaz Qatar’s Company Program. The program is all about volunteers who are supported by Enterprise Qatar to provide mentorship and coaching services to thousands of learners in Qatar. Enterprise Qatar’s leadership believes that its partnership with Injaz Qatar is a demonstration of commitment towards supporting and encouraging young people to overcome challenges that accompany the newness and smallness in creating their own start-ups. The partnership also demonstrates the two organizations’ commitment to addressing challenges that young people face in making existing small-scale firms more competitive. In this regard, the young generation is exposed to successful business attitudes and best international business practices.
Injaz Qatar has also partnered with Citi Foundation, which through a global grant with JAW, seeks to implement a comprehensive suite of programs, such as “Company Program” and “Innovation Camp.” In the partnership, volunteers from Citi Foundation work with Injaz Qatar’s network to address issues affecting students across Qatar and across the Gulf region. Injaz Qatar also partners with other global corporations such as Coca Cola, HSBC, JP Morgan, MasterCard, and MetLife Foundation to address social and economic challenges that face young people from educational institutions.
Analysis of Internal and External Environment of Injaz Qatar
Concerning strengths, Injaz Qatar has strong, able, and pioneering leaders from the cutting edge of business today. The leaders forming part of the organization’s Board are also enthusiastic and objective, hence the success achieved by the organization over the years (Injaz Qatar, n.d.). Another strength of the organization is the strong values in place that have steered it to the right path over the years. Some of the values guiding the organization include belief in the boundless potential of young people and being committed to connecting knowledge and experience with enthusiasm (Injaz Qatar, n.d.). The organization also takes part in programs that are real and culturally relevant. It believes strongly in collaborating and partnering with willing partners committed to a similar course of changing the lives of young students. Injaz Qatar is also a subsidiary of JAW, which is a plus for the organization as the latter focuses on addressing the issue of education of students about fundamentals such as financial literacy, workforce readiness, and entrepreneurship. Thus, it reaches millions of students, not only in Qatar but around the world every year.
One of the major weaknesses of Injaz Qatar is its dependence on donors and sponsors for financial support since it is a non-profit organization. Some of the sponsors of the organization include the Abraaj Group, Gulf Bank, and others (Injaz Qatar, n.d.). Like other non-profit organizations, Injaz Qatar has an inspiring leadership and strong volunteer base but lacks a person who can effectively budget operational funds in a bid to maximize money or funds channeled to helping the community.
Injaz, Qatar enjoys a number of opportunities, which contribute to its competitiveness as well. One of the opportunities for the organization is a strong volunteer base. According to charity groups, volunteering is on the rise in Qatar, given the increasing awareness of social and environmental issues in the state (Reuters, 2013). Injaz Qatar works with businesses to create volunteering initiatives for young people with the objective of helping them to secure jobs in the future. More people are becoming volunteers at the organization, even though the organization faces a challenge in finding several willing and ready volunteers. Nevertheless, with the help of the volunteer community both at the corporate and individual levels, Injaz Qatar has managed to reach over 32,000 students across 60 schools and seven universities across Qatar. The corporate and individual volunteers offer adequate support to Injaz Qatar as they act as role models in how they share their experiences in life with young students. Injaz Qatar also enjoys readily available partnership opportunities. It partners and collaborates with a number of corporations such as Enterprise Qatar, HSBC, J.P. Morgan, and others in its quest to change the lives of young people and make them ready for the entrepreneurial world. Moreover, the fact that Injaz Qatar is a member of Injaz Al-Arab provides a perfect opportunity for the organization to prepare and inspire the young Arab generation to become successful in a global economy.
In spite of its success and continued growth over the years, Injaz Qatar faces numerous threats in its course. One of the biggest threats faced by the organization is competition from other non-profit organizations committed to helping the young people by bridging the gap between skills acquired by learners in learning environments and those acquired in the working environment. One of the organization’s strongest competitors is the Qatar Foundation, which consists of over 50 entities that work in the areas of education, research, and community development. Like Injaz Qatar, Qatar Foundation is supported by sponsorships and partnerships with leading international institutions with the aim of creating global opportunities and empowering people to shape the present and future. Harsh government policies and legislations are other significant threats facing Injaz Qatar. Qatar has specific government policies that do not allow Injaz Qatar and other non-profit organizations to use or access the much-needed technological information, skilled, and institutional finance. Divisions among the Board of Directors and the volunteering force with people taking sides when it comes to lobbying for support are other significant threats faced by Injaz Qatar. The organization’s strengths, weaknesses, opportunities, and threats (SWOT) are represented in the chart that follows.
Figure 1. SWOT Analysis of Injaz Qatar
Porter’s Five Forces Analysis
Porter’s model is used to analyze an industry or firm’s profitability probable by analyzing the effect of consumers, suppliers, probable new entrants, substitution, and market rivalry have on the area of profitability.
Threat of New Entrants
The entry of new entrants in any industry can decrease earnings for current operators in the market. However, there exist barriers to entry that reduce the probability that new entrants will contribute to a reduction in marketplace profitability (Hill& Jones, 2010). In the case of Injaz Qatar, supplemental entrants, such as Qatar Foundation, deliver higher decision for sponsors such as government and global corporations. This perspective results in Injaz Qatar being forced into supplying supplemental providers for a similar degree of funding or sponsorship.
Bargaining Power of Suppliers
Powerful suppliers usually force an increase in the cost paid by organizations making switching suppliers difficult. In the context of non-profit organizations such as Injaz Qatar, suppliers consist of government organizations and other non-revenue organizations referring clients for solutions providers of services or products. Strong bargaining power of suppliers such as sponsors and partners of Injaz Qatar usually reduces the funding secured by the organization, thus adversely impacting its operations.
Bargaining Power of Customers
Customers impact the profitability of an organization in the market place, thus prompting improved quality or decreased rates. In the non-profit context, buyers comprise of donors, government, shoppers, philanthropists, and individuals benefiting from services or products offered (Cafferky, 2005). In the case of Injaz Qatar, consumers exert significant pressure on the organization, thereby generating a circumstance where there is improved competition of the same pool of funding available. There is a strong bargaining power of customers, which forces Injaz Qatar to offer satisfactory services to consumers. Injaz relies on satisfaction surveys and common communication with its stakeholders to determine or measure the fulfillment of consumers with the organization.
Threat of Substitutes
The possibility of another product to act as a substitute for an organization’s solution limits the likely revenue or funds obtained by a non-profit organization. Qatar Foundation’s services and programs that focus on the areas of education, research, and community development and that aim at creating global opportunities and empowering people to shape the present and future can act as substitutes for Injaz Qatar’s services and programs. The existence of substitutes threatens the existence of Injaz Qatar, and the latter should focus on improving its relationships with sponsors, partners, and the targeted young generation to overcome the said threat.
There is strong competition amongst non-profit organizations for corporate sponsorship, donors, government grants, and individuals (Ritchie& Weinberg, 2000). Injaz Qatar faces strong competition or rivalry from non-profit organizations such as Qatar Foundation that focuses on almost similar services and programs.
Injaz Qatar is a subsidiary of JAW committed to closing the existing gap between skills acquired by students from learning institutions and skills that are needed in work settings. The organization’s competitive advantage in the non-profit sector in Qatar is mainly because of its differentiation strategy whereby it partners and collaborates with individuals, corporations, government agencies, and volunteers who offer to take learners through its programs. Injaz has various strengths such as strong and pioneering leaders, strong values, being a subsidiary of JAW, and its ability to reach millions of students. However, it has weaknesses such as dependence on donors and sponsors and the lack of a person to effectively budget operational funds. It enjoys numerous opportunities, including a strong volunteer base, readily available partnership opportunities, and its membership of Injaz Al-Arab. It faces various threats, including competition from other non-profit organizations, harsh government policies and legislations, and divisions among Board of Directors and the volunteering workforce. With regard to Porter’s model, Injaz Qatar faces a strong threat of new entrants, a strong bargaining power of suppliers, a strong bargaining power of customers, the threat of substitutes, and competitive rivalry.
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Enterprise Qatar and INJAZ Qatar partner to host Young Entrepreneurs Trade Fair. (2014, March 25). Retrieved from https://www.iloveqatar.net/news/general/enterprise-qatar-and-injaz-qatar-partner-to-host-young-entrepreneurs-trade-fair
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Injaz Qatar. (n.d.). About Us. Retrieved from https://www.injaz-qatar.org/
Reuters. (2013, July 3). Charity groups say volunteering on the rise in Qatar. Retrieved from http://english.alarabiya.net/en/life-style/art-and-culture/2013/07/03/Charity-groups-say-volunteering-on-the-rise-in-Qatar.html#
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