Sample Communications Paper on Blogging and Twitter

Blogging and Tweeting

Internet and networking technologies have grown remarkably since the 90s. During this period, people have adopted numerous technological innovations for faster and cheaper communication. These technologies also have the capability to reach a wider audience around the world at an amazing speed. Reliance on print media has considerably decreased. Social media and websites are instances of popular communication channels.  While the two share many similarities, they have slight differences that make one preferable over the other in different contexts. This paper looks at social media and websites, their uses and advantages.

Discussion

‘Web 2.0’ has become a familiar term in the 21st century, primarily in discussions of how individuals or groups generate content, as well as exchange peer conversations online. The use of the internet in communication is not a new phenomenon; however, 50 percent of the individuals who used it as a medium of communication has changed significantly over the last decade. Currently, the introduction of smart devices such as smartphones, electronic tablets as well as laptops have made it easy for individuals to access the World Wide Web; consequently, this has changed how individuals communicate with their peers. According to Binstock, George, Cutler, Hendricks, and Schulz (2006), the internet has provided people with the ability to increase their range to present their philosophies, thoughts, perceptions as well as other social issues. There are two ways that stand out at the moment: the first being industrial media (blogging), and the other being the use of social media.

It should be noted that a common characteristic shared by the two forms of internet communications is their ability to a varied array of audiences ranging users, or, in other terms, personalized groups of individuals, mostly known as peers, and larger audiences, mostly peers, in a particular field (Rowse & Garrett, 2012).

Blogging

Blogging refers to a personal presentation through a number of media channels. These channels depend on the internet to present a personal opinion for the purpose of getting recognized all over the world (Cho & Ilasco, 2012). The nature of blogging website was designed to present different formats of information material in relation to a prevailing topic. Consequently, it is evident that blogs are an official way of transmitting information to the masses.  For the purposes of this paper, six blog sites were examined the namely engadget (https://www.engadget.com/); Blog catalogue (https://www.blogcatalog.com/); David Suzuki foundation (http://www.davidsuzuki.org/blogs/science-matters/%20o%20http://perezhilton.com/  ); Nerd fitness (https://www.nerdfitness.com/); Naturally Ella (https://naturallyella.com/); minimalist backer (http://minimalistbaker.com/). The reason for this selection was based on the traffic of these sites, and a quick study showed that most blog sites have diverse information giving the user the freedom to choose what to read.

The three blogs provided engadget; Blog catalogue and David Suzuki foundation show the basic characters of a blog, they all hold a number of published material from a number of technocrats. Engadget and Blog catalogue present several material using multimedia material for instance pictures and videos to enhance presentation. David Suzuki foundation blog however provides internet links with any multimedia. This setting allows a large number of information to be presented within one page making it easier to find related information. The David Suzuki foundation blog has an attractive background and abstract information about the discussion on the site; nonetheless, despite other material presented they are done so by using links.

AS for the remaining blogs Nerd fitness; Naturally Ella; minimalist backer are majorly fitness and nutrition blogs that additionally have highlighted the minimalist baker blog is highly instructive showing a reader how to create foods that are nutritious other than just recommending them. On the other hand, Naturally Ella though not as informative is highly interactive going for question and answer set up. Each piece has a comments section in reference to what has been published; however, the responses take longer days or at times weeks. The information is considerably accurate because of the professionalism used to compile information. In the corporate world, blogs are used to create a link between a brand and the clients, though less interactive blogs are highly informative and additionally the comment section provides an ample environment for customer care.

Information from blogs is highly reliable considering the individuals taking part in the publications all being technocrats in their fields. .the three blogs surveyed presented a new view in blogging being highly informative even through abstracts. The negative aspect is that all six blogs have a high number of advertisement that may take away attention from the prevailing topic. Nonetheless, today’s business require such blogs in order to create an interactive platform with their clients; it is evident that blogs are visited more than customer care sites .

Tweeting

Tweets have always been associated with the sounds birds make; nevertheless, with the advent of Twitter social media has taken a completely new meaning, suggesting a microblogging practice that is casual in nature. According to O’Reilly and Milstein (2011), the main purpose of a tweet is to answer questions such as a greeting. However, people use tweets to post a wide variety of information; for instance, weekend plans, program reviews or materials such as lecture notes.  Tweets have become significantly popular considering they present popular topic that are said to ‘trend’. Trends are defined as topics that have received a high number of tweets attracting high attention. Though the capabilities are unlimited, tweets are limited to 140 characters to allow the social site attain a casual profile. Nonetheless, an individual is not limited to one tweet. Consequently, this allows several tweets to be seen on one page.  Twitter, as well as other social media sites, have been criticized in reference to online bullying, a factor that has seen a number of users privileges abused. This is one of twitters weakness; however, as a security issue, Twitter indefinitely suspends all accounts that are related to bullying.  The fact that the length of the text is limited is also another weakness considering the fact that one has to create multiple tweets to convey a message. Additionally, multimedia materials are restricted according to the social site’s capabilities.

The first difference between the two is the fact that blogging sites allow users to post multi-media content; for example, photos, audio, as well as video files. On the other hand, this is not possible with tweets. Twitter users are in most cases forced to employ ‘textspeak’ to embed longer texts. Industrial media has a broader reach with the entire internet community having the chance to view as well as to comment; while Twitter is customized for only followers. Usability is also different, though both do not require sophisticated skills; blogs are more based on specialized use. Despite these differences, both provide an avenue to communicate with a big audience. They have varied use and they can a bulk of information on one page. From the research, it is evident that blogs are better placed to professional or official information, while Twitter, due to is ability to present faster responses, can be used for client interaction. This is on the basis of the corporate world.

 

Conclusion

Modes of communication have changed tremendously in the last 2 decades with the internet taking center stage. Individuals have used the internet to reach their audience. This paper has looked at two outstanding internet based communication innovations. Industrial sites, or blogs, are used to convey information on a prevailing matter in a semi-official capacity. Blogs are usually used to provide information based on a particular topic; for instance, health or technology selected for this paper and is open to any interested audience. The second mode of online communication is Twitter, which was the focus of this paper. It is a more casual and specialized mode of conveying information to peers, referred to as followers. The difference between the two is the length of the texts posted and the kind of material presented. Twitter limits its posts to 140 characters, while blogs have no limit.  However, in most cases, the two are used together, considering blogs are more detailed, while tweets get quick responses.

Reference

Binstock, R. H., George, L. K., Cutler, S. J., Hendricks, J., & Schulz, J. H. (2006). Handbook of aging and the social sciences. Amsterdam: Academic Press, an imprint of Elsevier.

Cho, J. D., &Ilasco, M. M. (2012). Blog, Inc: Blogging for passion, profit, and to create community. San Francisco: Chronicle Books.

O’Reilly, T., & Milstein, S. (2011). The Twitter Book. Sebastopol: O’Reilly Media.

Rowse, D., & Garrett, C. (2012). ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Hoboken: John Wiley & Sons.