Sample Cultural Studies Paper on Promoting Positive Outcomes through Targeted Communication within Cultural Groups

Abstract

Various researchers explain various ways in which health disparity is experienced among populations. However, there is a need to promote positive outcomes in addressing health disparity through targeted communication within cultural groups. Communicating through various groups, especially the minorities in the society and medical providers, will promote the positive outcome of eliminating health disparity.

The various causes of health disparity in societies are differences in race and ethnicity, geographical location, sexual orientation, socioeconomic status, and disability. Formulating a communication strategy to promote positive outcomes is necessary. A communication plan is therefore outlined to help in addressing the health disparity. Then the evaluation of the communication plan to check its performance will be conducted. In addition to that, the paper will outline various communication targeting different cultural groups.

In conclusion, it is expected that this study will inform both the medical practitioners and the patients about understanding how targeted communication promotes positive outcomes in various cultural groups as a way of eliminating health disparities.

 

Promoting Positive Outcomes through Targeted Communication within Cultural Groups

Health disparities among populations constitute a significant issue in various cultural groups. In efforts to eliminate the issue, there is a need to promote positive outcomes through targeted communication within cultural groups. This paper outlines the contrasts of various causes of health disparity, a public health communication strategy, and a communication plan to promote positive outcomes. Also, it entails an evaluation of the communication plan, communication to various groups experiencing health disparity, and, finally, a reflection on the entire project.

There are various causes of disparity related to promoting positive outcomes through targeted communication within the cultural population. These are mainly; race and ethnicity, sexual identification and orientation, geographical location, disability, and socioeconomic status. For instance, research shows that the minority in society tend to get a lower quality of care than the majority. Similarly, there is excellent morbidity among minority patients than the nonminority. Therefore, race and ethnicity are the main ones that bring about differences in the quality of healthcare administered.

Sexual minorities, such as gay and lesbians, suffer high discrimination when seeking health services than heterosexual people. The disparity among sexual differences may be due to stressful social environments and stigma. As a result, they suffer silently. In some cases where they access medical attention quickly, they are charged higher than expected. Additionally, they have no specialized medical attention since they are treated generally as others; hence they cannot express themselves freely. Therefore, health disparity may arise from sexual minorities.

Additionally, the geographical location of a population may influence disparity in health provision. For instance, those located near health facilities access health quickly compared to those living far away. Not only does location refer to distance but also access to transportation networks. Impassable roads may make it difficult to access health services. Thus, in order o curb health disparity, the distribution of health facilities and the improvement of infrastructure should be considered.

Minorities with disabilities face a lot of challenges when acquiring health services. First, they experience difficulties in accessing health due to their disability. For instance, physically challenged those cannot access medical attention without help, limiting their movement to health facilities that are located without their vicinity. At some point, the economic constraints they go through do not allow them to acquire quality medication. They also suffer from discrimination and prejudice.

Most societies do not consider addressing socioeconomic status resulting in health disparity. Those considered less fortunate in society do not acquire health benefits as those that are in high class. In some cases, they lack information on whom to approach due to fear and stigma. Besides, the affordability of medical charges is limited to the rich. Since the less fortunate mostly occupy rural areas, accessing equipped medical facilities is difficult. Some are charged highly during medication, and since they do not afford, they have no other option than to heal naturally or, in other cases, die.

An effective public health communication strategy to address disparity and promote health is materials such as brochures, billboards, and newspapers. These materials consider various issues such as literacy of the target audience, their internet access, and media exposure. The materials should aim to empower the population to improve their health practices and reinforce positive norms and eliminate discrimination. Also, considering educating those who are semi-illiterate and the illiterate verbally and using demonstrations is predominantly the minority in the socioeconomic status. Additionally, the use of the internet to target sexual minorities is useful to ease stigma related issues.

Additionally, the printing of brochures and availing them to the population serves a great deal. Too, billboards are educative if mounted at a strategic location and explicit texts and demonstrations encrypted on it.  Where there are people with disabilities, communication should be made through health providers to access it with ease and increase the availability of support and facilities that are needed.

Outlining a communication plan is vital to ensure that communication reaches the targeted population. First, I will analyze health disparity within cultural groups: sexual minorities, those living with disabilities, geographical differences, socio-economic status, and race and ethnicity. Thus, it will indicate the overall necessity of promoting positive outcomes through targeted communication within cultural groups. The situation considers the impact of medical practitioners, different health facilities, patients and service providers, the government, and other legal issues.

Secondly, I will define the objectives of addressing health disparity regarding the various divisions of the groups. Hence, it is done keenly stating facts as much as possible without being influenced by emotions, prejudice, or personal interpretation of the problem addressed. Suitable objectives are specific, measurable, relevant, and time-based (SMART).In this communication plan, all the processes, behavioral and community-level outcome

s are considered.

 

 

Evaluation plans seek to review what has been achieved in the communication plan. Reviewing objectives and goals marks an evaluation’s onset to determine whether there is a positive or negative achievement. Secondly, measure the effectiveness and efficiency of the communication plan. Then, pose the evaluation questions such as, are the targeted groups benefitting from such communication?

Besides, establishing baselines in place to ensure adequate achievement of the plan. Also, design questions that require asking to the targeted audience. For instance, select evaluation techniques accordingly. Use of surveys, interviews, observation, focus groups, and content analysis among the various targeted populations. Finally, I will estimate the budget considering the staff’s time, cost of chosen evaluation techniques to be applied, printing and publishing brochures, billboards, and other learning materials for those offering training in the rural area and including the external consultant fees.

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Racial and ethnic health disparities are rampant among populations. There is a need to address such an issue. By making a strategic priority of racial equity, it aims at eliminating racial and ethnic health disparity. Health providers should prioritize the measurement of health disparities in all institutions. Again, establish partnerships to ensure that patients are involved in meaningful roles in developing solutions to health disparities.

Addressing sexual minorities within a population is not easy. However, various ways are established to address sexual minority disparity issues. The use of screening ensures that health providers who are homophobic in handling sexual minorities cannot treat them. Th there will be no openness between the health providers and the patients. Also, crusading enables the population to be aware of the existence of sexual minorities. Finally, the necessity of diversity in the medical staff’s training on how to handle sexual minorities is required.

Socio economic statuses among population results in the minorities being victimized. By introducing basic fare and free treatment to the less fortunate curbs health disparity. Educating them on the importance of seeking medical attention is useful too. On the other hand, cautioning doctors on the effects of discriminating of the rich and the poor is also useful.

Similarly, having medical facilities in remote areas enhances access. Therefore, improving infrastructure so that the areas become accessible is vital. In most cases, those living in these areas hardly access medical attention due to impassable roads. Therefore, all stakeholders are called upon to come up with ways of making those areas easily accessible both by patients and medical practitioners.

In conclusion, to promote positive outcomes through targeted communication within societies, it is essential first to identify those different cultural groups. Identification of such groups ensures that specific communication reaches the target groups by avoiding misinformation cases. Since the formulation of a communication plan is necessary, evaluation, in turn, helps to assess if it is working. Communicating with various groups differ according to their cultural groups enhances the elimination of health disparity among populations. Therefore, it is essential to establish suitable communication channels according to the group setup.

 

 

References

Brown, A. F., Ma, G. X., Miranda, J., Eng, E., Castille, D., Brockie, T., & Trinh-Shevrin, C. (2019). Structural interventions to reduce and eliminate health disparities. American journal of public health109(S1), S72-S78.

Rossmann, D. (2019). Creating an Organizationally Embedded Strategic Communication Plan for Libraries. Library Leadership & Management, 33(2), 1-17.

Suthers, A. L. (2017). Evaluating Effective Communication Methods: Improving Internal Communication.

Thornton, R. L., Glover, C. M., Cené, C. W., Glik, D. Henderson, J. A., & Williams, D. R. (2016). Evaluating strategies for reducing health disparities by addressing the social determinants of health. Health Affairs35(8), 1416-1423.