Sample Healthcare Paper on Health Care Market

The rapid expansion and changes in the contemporary landscape implies higher demands for improved quality of care among patents. Accordingly, enhanced research and development is necessary in strengthening patients’ care outcomes and addressing emerging issues in such environment (Montalbano et al., 2016). Different regulatory and market place forces can have significant influences on the progression and delivery of various healthcare programs. For instance, the introduction of programs such Medicaid and Medicare were fundamental enhancing the quality and effectiveness of various care programs. Accordingly, retail clinics are necessary and can enhance access to competent care processes. Notably, a retail clinic describes a strict walk-in healthcare facility located within retail stores.

The Texas the Minute Clinic

In today’s modern and busy society, retail clinics such as the Texas the Minute are necessary. These clinics are crucial in addressing the healthcare needs of patients in their respective neighborhoods. Most people today are too busy and rarely find time to visit their primary care physicians (Palms et al., 2017). In most instances, they prefer over-the-counter pills and related medications to comprehensive medical attention and care. Accordingly, the Texas the Minute Clinic encourages positive changes in behaviors and perceptions towards healthcare services. As an agent care centre, the clinic is extremely flexible and capable of addressing the varied needs of patients or individuals seeking emergency healthcare services and interventions. Notably, with such immediate access to primary care, Texas the Minute Clinic hopes to improve the general healthcare care conditions of its surrounding neighborhoods.

The facility is one of the common walk-in medical care facility located in South Arlington in the state of Texas. Notably, as an urgent care centre, Texas the Minute Clinic plays a vital role in accommodating the constant growth in the number people seeking emergency and efficient care service. Some of the clinics offered by the facility include frequent wellness checks and immunizations. Others include comprehensive health screenings and occupational healthcare services. The primary motivation of the walk-in clinic is to facilitate the provision of healthcare services at the convenience of the patients. Some of these targeted patients may struggle finding time to visit doctors’ offices from medical-related checkups and interventions. Texas the Minute Clinic also operates after normal business hours and mostly during weekends and public holiday. The extended hours of operation implies that more clients can access the services at their convenience. Most importantly, the clinic operates seven days a week and this makes them convenient to the busy personal and professional schedules of the patients. Unlike in traditional healthcare setting, the walk-in clinic provides flexible and efficient services to patients seeking urgent care services.

Consumer demographics

The patients visiting the facility are from diverse socio-cultural backgrounds and other important demographic characteristics. The location of the walk-in clinic is strategic near a grocery store and is accessible to many clients. The strategic location implies that some clients visiting the grocery stores are likely to make inquiries about the clinic’s services. The agency also accepts insurance cover such as Medicaid and Medicare programs further strengthening access to quality and competent care programs. Customers visiting the grocery are benefiting from the quick medical care services offered at Texas the Minute Clinic. Through such efficient and proper care for clients, the facility can attract and retain clients from different demographics. The clinic’s location further serves patients from the local communities. These patients have unique healthcare needs and demands. The surrounding neighborhood comprise majorly of old retirees and single working millennial population. Additionally, the neighborhood comprise of families and a large number of adolescent children still under the care of their parents.

Marketing approaches

Accordingly, the walk-in relies on various marketing strategies to attract and retain clients from different socio-economic backgrounds and demographics. For example, the clinic relies on positive customer feedbacks to convince other clients on its ability to satisfy their varied healthcare needs. An impressive customer service is also vital in these walk-ins and can help in attracting more individuals to the facilities who are seeking regular healthcare interventions.  Texas the Minute Clinic is maintaining a staff of 100% registered and certified nurses to enhance confidence in their services among targeted clients.

The clinic focuses on attaining positive patients’ outcomes and experiences to market its services. The medical professionals believe that positive interactions and relationships with their patients can influence positive healthcare outcome. Therefore, the retail clinic has a small management team, office staff, and a competent team of physicians. However, some patients within the neighborhood may doubt the quality and commitment of the personnel in these facilities. They may also question their qualifications and ability to facilitate the provision of competent and quality care to their patients. The clinic offer opportunities for patients to schedule online appointments and schedule doctors’ visits to resonate with their plans to further market its services. Overall, Texas the Minute Clinic acknowledged the inherent need for patients in accessing emergency healthcare services and plans. Therefore, such urgent care clinics deserve support from different stakeholders such as federal and state agencies to strengthen their services.

 

 

References

Montalbano, A., Rodean, J., Kangas, J., Lee, B., & Hall, M. (2016). Urgent care and emergency department visits in the pediatric Medicaid population. Pediatrics, 137(4), e20153100.

Palms, D., Hicks, L., Hersh, A. L., Bartoces, M., Hyun, D., Zetts, R., & Fleming-Dutra, K. (2017). Variation in Antibiotic Prescribing among Emergency Departments, Urgent Care Centers, and Retail Health Clinics in the United States, 2014. In Open forum infectious diseases (Vol. 4, No. Suppl 1, p. S507). Oxford University Press.