Sample Healthcare Paper on Social Media in Healthcare Marketing

The articles 4 Hospitals Leveraging Social Media for Patient Engagement and Top 10 U.S. Hospitals and Children’s Hospitals on Social Media explore the social media presence of top hospitals who are building online relationships and communities. After reading the articles, choose one hospital and highlight their approach that you believe allow them to accomplish the following:

Reach their target market
Promote their brand
Support your assertions by referencing fundamental marketing principles presented throughout the course.

Note: As you are analyzing the various hospitals use of social media, consider similar techniques that may fit into your own marketing proposal.

Top 10 U.S. Hospitals and Children’s Hospitals on Social Media : https://www.hitmc.com/social-media/top-10-u-s-hospitals-and-childrens-hospitals-on-social-media/

4 Hospitals Leveraging Social Media to Improve Patient Engagement https://hitconsultant.net/2020/02/27/4-hospitals-leveraging-social-media-to-improve-patient-engagement/