Sample Healthcare Paper on The John Hopkins Hospital

Provide the following information on the organization you selected for the purpose of your final project.

This information will be used to develop your first final project milestone, due in Module Three.

  1. Name of Organization: ­The John Hopkins Hospital
  2. Type of Organization (hospital, nursing home, health system, etc.): The organization is a hospital.
  3. Mission/Vision/Values: Discuss the mission, vision, and/or values of the organization identified.

The John Hopkins Hospital’s mission is to improve the health of the community and the world by setting the standard of excellence in medical evaluation, research, and clinical care. The health setting specifically aims to be the world’s preeminent healthcare institution, provide the highest quality care and service for all patients regardless of their individual or group characteristics, be the leading healthcare institution in the application of discovery, and provide facilities and amenities that promote the highest quality care, afford solace, and enhance the surrounding community (Johns Hopkins Medicine, 2023). Moreover, the health setting’s vision is to push the boundaries for discovery, transform health care, advance medical education, and create hope for humanity (Johns Hopkins Medicine, 2023). Additionally, the hospital has several values that guide its operations. The values include being the best by committing to delivering exceptional quality care services, being a role model by inspiring others to achieve their best and have the courage to do the right thing, being open by embracing and valuing different backgrounds, opinions, and experiences, and being kind.

  1. Scope of Services:

The John Hopkins Hospital offers a wide range of services, including gynecology and obstetrics, plastic surgery, hematology, imaging and radiology, psychiatry, cardiology, clinical nutrition, rehabilitation, dermatology, nephrology, rheumatology, neurosurgery, ophthalmology, endocrinology, gastroenterology, and otolaryngology.

  1. Locations:

The John Hopkins’ facilities are located in Baltimore, including the John Hopkins Hospital, John Hopkins Children’s Center, John Hopkins Bayview Medical Center, and the John Hopkins Outpatient Center. However, John Hopkins All Children’s Hospital is located in St. Petersburg, Florida.

  1. Geographic Service Areas:

The health setting’s geographic service areas include Maryland and Florida states.

  1. Marketing Opportunities: Identify a specific product or service and describe the marketing opportunity associated.

A service line that I would recommend the John Hopkins Hospital to focus on is offering long-term care services. Long-term care involves various services designed to meet an individual’s personal or care needs over a long period (Thomas, 2020). Focusing on long-term care services can enable the health setting to improve the health status of the demanding elderly population and enhance its market share in the health industry.


  1. Value of Opportunity: Explain why the problem or opportunity is of value, or important to address. Consider the current status, concerns or issues, and why the opportunity exists.

The opportunity is of value as it can enable the health setting to realize its mission and vision statement and enhance its profitability. Currently, about 1.5 million older adults seek long-term care services across the United States, but long-term care facilities are few; hence, their needs are not effectively met (McCain, 2022). In the near future, the population of older adults seeking long-term care services will significantly triple (McCain, 2022). Therefore, establishing nursing homes or assisted living facilities in different locations will enable the John Hopkins hospital to meet the needs of the elderly population seeking long-term care services and realize its goals.

  1. Alignment With Organizational Objectives: How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization?

The marketing initiative, which focuses on establishing nursing care or assisted living facilities and promoting relevant services, will align with the health setting’s mission and vision. The initiative will prioritize improving the health of older patients in the American community and giving them the hope that they can still live for more years despite their health concerns caused by their age.





Johns Hopkins Medicine. (2023). About the Johns Hopkins Hospital.

McCain, A. (2022, December 19). 25 insightful nursing home statistics [2023]: Residents, locations, and long-term care. Zippia.,live%20in%20assisted%20living%20facilities.

Thomas, R. K. (2020). Marketing health services (4th ed.). Health Administration Press.