An organization that is consumer centric will always win the heart of many buyers. Organisations should ensure that they satisfy the needs of their consumers. The productivity of a company highly depends on its employees; companies should allocate jobs to its employees by matching the tasks with the skills of its employees. Teamwork boosts the organization performance and employees should be encouraged to work together and participate in decision making regarding the activities of the organization (Meyers, Van Woerkom and Dries, p .317). The increase in globalization and use of technology requires an organization to hire flexible employees that can adapt to change and solve problems proactively. Apple hired experts who later became specialists in engineering because of their determination to come up with unique products. This paper gives a detailed explanation on the effectiveness of the strategies used by Apple to be a leading company based on the video clip provided in the assessment.
Key Messages from Apple as an Employer
Every organization has distinct strategies for keeping their employees satisfied and happy. Steve Jobs, Apple co-founder, and former CEO was sure the only he would make Apple the best by keeping a determined workforce. He only hired qualified employees who understood the objectives of Apple and their responsibility towards their fulfillment. Apple hires hardworking and intelligent employees that help in creating innovative products. The CEO made sure matched the competencies of new employees with the job requirements and organizational goals. Such a hiring criteria ensure that the employees are well trained and easily fit into the working environment of Apple, which encourages them to think differently, and that boosts employee productivity. Apple employees are committed to the company mission that kept them focused and enthusiastic in contributing great ideas. The motivation of employees is critical to an organization and can be achieved through teamwork as employees enjoy working with colleagues.
Apple increased its research so as to provide its employees with a platform to improve through work groups and social networks that also enhance good relations among employees and their supervisors as well (Breaugh, p. 110). Employee participation enables Apple to make authentic products that have led to huge brand recognition and consumer acceptance. Apple allows its employees to participate in its development programs and encourages specialization. For instance, one engineer became an expert in the computer simulation magnetic field while working on the cover for the tablet computer. The workers had to figure out how to solve problems resulting in their specialization in fields that were unfamiliar to them. The recruitment strategy of picking the best applicants increases the likelihood of hiring flexible employees that also adapt fast to the changes necessary for the continuous improvement of Apple products.
Key Messages from Apple as an Organisation
Apple values its customers and embraces a consumer-centric strategy; it strives not only to offer excellent devices but also to genuinely appreciate its customers. This made Apple famous and facilitated the high customer demand for its communication and entertainment gadgets. Apple developed a smaller battery that lasted longer to serve their customers for a long period that adds value and keeps the customers loyal to the brand. Steve Jobs were always on the move to make continuous development to Apple products; he always wanted to surprise the market by launching new products that created high demand for the iPhone and iPad. Their culture of perpetual refinement of their products ensures that their products are user-friendly and productive.
A company needs and has to work with various groups to overcome challenges especially aggressive competition that plagues the technology industry. Apple gained market leadership because of its innovative nature and collaborative networks, which is not common in rival companies. When coming up with a smaller battery for the iPod, they had to come up with a complete design that involved a diverse staff including environmental experts to contribute ideas for a pragmatic solution.
Effectiveness of Apple Recruitment Strategies
Employees are valuable as they give life to the organization, and there is a growing focus on the human resource department in majority organizations. Apple as an organization is keen in its hiring process to ensure that they get competent employees that fit the job roles and close in the human resource gap. In taking a strategic perspective on recruitment, Steve Jobs acknowledged that employees are critical to the productivity of Apple products and future success. Focus on intelligent people in Apple ensured that the employees clearly understood the organizational objectives and committed to providing solutions as was the case for the iPod battery.
Hiring employees involves having the right job for the right person, which increases efficiency and work quality. Having skilled workers increased the confidence of Steve Jobs in his employees that made him allow the employees to come up with what they thought would make his clients happy without necessarily giving them instructions on what he wanted (Swanberg et al. , p. 619). This encouraged diverse ideas in the organization and increased the quality of decision making through a consumer-centric strategy.
Apple employees are highly motivated which increases their engagement and loyalty to the company. They laid out the objective of making a small and efficient battery and then owned the initiative resulting in success (Boswell, Zimmerman and Swider, p. 150-163). Teamwork allowed Apple employees to work under minimal supervision that increased their independence and encouraged them to take initiatives for the benefit of the company (Langenegger, Mahler, and Staffelbach, p. 524).
The top management gave the employees a chance to implement their skills and develop expertise. The problem-solving prowess of Apple employees enhanced the ability of the company to invent unique products that were admired by many people. Job valued his clients and strived to maintain a good corporate image. Having a determined team gave Apple a competitive advantage over other companies like Nokia and Sony that faced innovation problems during the smartphone revolution. Nothing seemed impossible for Apple because of the positive attitude and the confidence the management had on its employees.
The increase in the use of technology constantly led to Apple refining their products to make them competitive, with a cooperative personnel that was flexible to adapt the change made the transition easy. Collaboration with other cross related teams enlightened them on how to modify their products. Steve had already set goals for the employees that mainly involved increasing customer satisfaction through product improvements. Apple communicated what it needed of their employees in its job advertisements which attracted talented employees who were willing to face the challenge.
The company focused on innovation and therefore increased the need to hire innovative employees, ensuring that they cut the cost of having incompetent employees in their company. Employees at Apple focused on the vision of their leader to contribute to future developments and believed that competition was not the key, they believed each staff owned the future and consequently worked toward achieving it. Employee engagement is high at Apple is high because the workers accept, believe and own the initiatives for the achievement of the organizational goals.
Although the hiring process is challenging and time-consuming, Apple managed to acquire the best and top talent employees. Jobs as a leader distinguished the achievers and non-achievers as he hired them into the company. His quest to see Apple grow made him concentrate on the recruitment of top talent. Tim Cook, who succeed Steve Jobs was as determined as the founder because he believed in pushing Apple to the top, therefore, maintained a low of trained employees. Apple emerged to be the best company because it concentrated on the finer details of its products and the market positively responded when Apple launched new products. Based on the video, it is clear that organizations should thrive to hire highly talented employees with a great ability to solve problems, adapt to change and work in teams under minimal supervision.
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Langenegger, Pamela Bethke, Philippe Mahler, and Bruno Staffelbach. “Effectiveness Of Talent Management Strategies”. EJIM 5.5 (2011) 507: 524. Web.
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