Unstructured information is information that does not only have a pre-defined data model but is also not organized in a pre-defined manner. With the evolution of technology, data has become predominantly unstructured in various forms such as emails, social media posts, texts, and video files. Unstructured information helps businesses to gain an effective understanding of the customer’s needs and preferences on various goods and services. Despite the benefit of unstructured information, many businesses find it difficult to manage the same because of its sheer volume and their inability to keep up with such data due to a lack of effective infrastructure. Besides, unstructured data have plenty of unverified information that may prove to be costly to businesses as it may lead to poor decision making.
By improving their knowledge management processes, the mentioned organizations in the case study were able to solve most of their problems. The organizations were also able to improve their business decisions thanks to facilitated access to modern open text software and their leading practices. This resulted in an increase in efficiency in their operations and productivity.
I agree with Jenkins that with Canada missing out on any part of the information revolution, the future generations will be put at risk. The information revolution is related to the advent of technology and modern applications. Technology advancements have proven to be the main drivers of the world’s aggregate economic growth and the improvements in living standards over the long-term. As from the case study, it is worth mentioning that technology is of significant importance as it increases productivity in organizations thereby boosting per capita income and consumption. However, if many organizations miss any chance of integrating various forms of technological advancements into their operations, Canada’s economy will eventually decline thereby leading to poor living standards.