Sample Marketing Essays on Blendjet Blender

Blendjet blender is a portable battery-operated blender used to make fresh smoothies, baby food and shakes. This blender has 6 stainless-steel blender blades that are durable and strong. It has a single button that makes operation easier by customers. Blendjet’s battery is a 2000mAh that can be charged through a USB port. Furthermore, blendjet has inbuilt safety features that can prevent overheating. The safety features also prevent the blender from functioning if the components are not properly assembled. The blender’s lightweight features makes it easier for customers to move around with.  Blendjet blender provides good value for customers since it is portable and one can make a smoothie or shake at their own convenient time and place. It also blends faster than other blenders as its name suggests.

The Chinese market is the best to market the new portable blendjet blender due to China’s rapid economic growth rate. Blendjet can easily penetrate the international market via China market though it may come with various environmental effects. Below is the SWOT analysis covering some of the environmental factors that affect international marketing of blendjet blender.

Strengths

  • Economic factor: blendjet blender has a competitive advantage compared to other blenders in that it is small, lightweight, and uses a rechargeable battery making it portable.
  • Cultural factor: many blender users have a mindset that blenders are hard to operate due to the many small buttons and overheating while blending. Blendjet has an effective solution to the problem since it has one button that controls the whole operation and has an inbuilt feature that prevents overheating.
  • Societal factor: many customers value time saving and would want a highly efficient blender that has a good speed range. Blendjet is a faster operating blender and can handle the most blending task in the kitchen.

Weaknesses

  • Legal factor: based on the weight and measures Act that ensure that goods sold are weighed on standard weighting equipment, blendjet will be challenged since it has no considerations of the Act.
  • Economic factor: blendjet lacks a marketing expertise which is key to business sustainability and growth.
  • Ethical factor: customers with babies avoid use of blenders because they are noisy and loud and can cause lack of sleep. Blendjet is noisy.

Opportunities

  • Economic factor: an increase in disposable income will attract more customers who are in need of quality blenders like blendjet.
  • Political: increase in excise duty of blenders will have a huge upward shift in sales of blendjet.
  • Cultural factor: customers have beliefs that blenders cannot blend hot mixtures. Blendjet blender can be improvised to blend hot mixtures.

Threats

  • Economic factor: competition by other blenders companies like Philips with well known brands internationally.
  • Political factor: changing government rules like continuous increase of taxes on blenders may lead to a decrease of sales.
  • Cultural factor: customers’ perspective that blenders are loud and noisy.

China is the second largest country in gross development per capita after the U.S. Entry mode of blendjet blender is through joint venture. Partnering with an existing company in china will boost blendjet’s penetration in the market. Controlling the sales of the blender is through setting a viable price tag of the blender to reduce the risks of product failure. Cultural imperatives like relationship building is key to penetrating the market in china. It is vital to build relationships with people to gain trust before starting the business in China.

Product positioning is a primary factor that will help to attract customers to blendjet. Products attributes is one of the key product-positioning strategy to market blendjet. Positioning statement is; for smoothies and shakes enthusiasts, blendjet is the blender that makes smoothies, baby food and milkshakes. Unlike other blenders, blendjet is portable, uses a rechargeable battery and has 6 stainless-steel blades.