Sample Marketing Paper on Advertising Awareness Exercise

Introduction

Advertising awareness is a marketing approach designed to increase consumer familiarity with a company’s overall message and the service products it offers. The main objective for advertising is to inform, persuade, and induce customers to purchase a company’s product Awareness advertising seeks to boom the name recognition of a small business in the minds of clients throughout the target market area. Growing brand awareness is a major objective in the early months of small business life whilst an organization is attempting to penetrate the local market vicinity and garner consumer attention. Conveying a clear and strong message via advertising campaigns gives consumers a product’s intended message in ways that are easily comprehensible and remarkable (LaMarco). This leads to greater retention of the communicated message and brand recognition among consumers. Advertising educates the customers about different products available in the market, as well as their attributes. This knowledge assists the consumers to compare different products and choose the best product for them.

Advertising History

19th Century. Marketing is traced to historic civilizations. It became a first-rate force in capitalist economies inside the mid-19th Century. Advertising during the era was primarily conducted through newspapers and magazines. Inside the twentieth Century, marketing and advertising grew rapidly with creation of various technologies consisting of direct mail, radio, TV, the internet and mobile gadgets. All through the nineteenth Century, advertisements, for instance, commenced to appear in weekly newspapers in England. Those early print advertisements were used especially to sell books and newspapers, which increasingly became affordable (Bhatia). However, fake advertising and “Quackery” have not become unusual. British newspapers within the 1850s and 1860s appealed to the more and more prosperous center-class that sought out a variety of latest products. The classified ads announced new health remedies, in addition to fresh foods and beverages. Additionally, the cutting-edge London fashions have been featured inside the regional press. The provision of repeated advertising accredited producers to broaden nationally-known brand names that had a much stronger enchantment than time-honored products.

Advertising agencies. According to SUTHERLAND, companies within the imperial powers dominated marketing within the developing world, especially from London and Paris (349). In London, Thomas J. Barratt received accolades and was considered as “the father of current advertising.” Operating for the pears cleaning soap business enterprise, Barratt created an effective advertising campaign for the organization’s products, which involved the use of centered slogans, images, and phrases. One of his slogans, “Good morning. Have you ever used Pears’ cleaning soap?” was famous during the era, as well as into the 20th Century. Barratt crafted critical ideas that guide successful advertising and marketing. His strategies are extensively circulated in modern-day marketing campaigns. Wall rock portray for commercial advertising is another unique manifestation of an historic shape of advertising. The lifestyle of a wall portray can be traced lower back to Indian rock artwork paintings that date lower back to 4000 BC. Advertising has been effective in connecting brands to consumers, thus improving companies’ performance in the contemporary market.

 

Conclusion

The purpose of advertising is to inform, persuade, and induce customers to purchase a company’s product. Marketing communication professionals are constantly seeking for more effective and efficient means to promote the brands and companies they represent. Inside the nineteenth Century, advertising and marketing appeared in weekly newspapers in England. Early print commercials had been used specifically to promote books and newspapers which became affordable. Notably, publishing agencies in the imperial powers dominated advertising in the developing world.


Works Cited

Bhatia, Tej K. Advertising in rural India: Language, marketing communication, and

            consumerism. Inst. for the Study of Languages and Cultures of Asia and Africa, Tokyo

University of Foreign Studies, 2000.

SUTHERLAND, J. “‘DICTIONARY OF CATCH-PHRASES, BRITISH AND AMERICAN,

FROM THE SIXTEENTH-CENTURY TO THE PRESENT DAY’-PARTRIDGE, E.”

(1978): 349-351.

LaMarco, Nicole. “How to Increase Brand Awareness for a Product.” Small Business –

            Chron.com

http://smallbusiness.chron.com/increase-brand-awareness-product-41158.html. 27 June 2018.

 

 

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