Sample Marketing Paper on How the Five Dimensions of Experiential Marketing Affect Customer Satisfaction

1. Please carefully read the assignment requirements in the “Assignment Brief” document and follow the Rubric.
2. “The Assignment Outline Full Report” document is very important. This is the outline of the assignment, and the essay should be written according to the Table of Contents provided in this document. The requirements for each section of the paper are explained in detail in this document, so please review it carefully.
3. The “tips” mentioned in document “The Assignment Outline Full Report”are all included in the lecture slides that I have uploaded. Please review the lecture slides before writing the essay.

The assignment will be used to enable checks to be made using anti plagiarism software and approved plagiarism checking websites. Do Not use ChatGPT, it will be Detect

Starbucks’s Company Background and Introduction
Hint: Clear introduction to case study, purpose, preview of upcoming material (10% x 2000 =
200 word-count)
Starbucks opened its first store in Seattle’s Pike Place Market back in 1971, offering tea,
roasted coffee beans and spices which now serves customers worldwide (Starbucks Coffee
Company, 2023). Competition has increased over years, so Starbucks realised that it is in a
service-oriented industry and have the ability to create the “third space” where its time-starved
customers can enjoy an excellent coffee cultural experience in its outlets, a meeting space
between workplace and home (Tian, July 2022). Therefore, being a trendsetter for its
experiential marketing, this report aims to critically assess how Starbucks’s strategic marketing
contribute to the overall organisation’s management and in gaining a sustainable competitive
advantage in the coffee industry. Applying relevant strategic marketing frameworks and
concepts, this case study report will discuss in Starbucks’s context for the following topics such
as market-led strategic management, the changing market environment, customer analysis,
competitor analysis, company’s resource base, segmentation and positioning principles,
selection of market targets and in forging the company’s sustainable competitive advantage.
Lastly to conclude the market opportunities and marketing problems that Starbucks would
need to harness and address respectively in its future marketing plans.
Word count: 187.
2.0 Contribution of Starbucks’s Strategic Marketing
Hint: Critical evaluation of the contribution of strategic marketing the overall strategic
management of the organisation and the pursuit of sustainable competitive advantage
that solve marketing problems: Apply relevant strategic marketing frameworks and
concepts and discuss in the organisational context of its:
1: Market-led strategic management/Strategic marketing planning
2: The changing market environment
3: Customer analysis
4: Competitor analysis
5: Organisational resource base
6: Segmentation and positioning principles
7: Selection of market targets
8: Sustainable competitive advantage
(80% x 2000 = 1600-word count / 8 topics = 200-word count for each topic)