Sample Marketing Paper on Role of Social Media in Education

Over the past few years, social media has gained implausible popularity as a knowledge-sharing platform and an open-source of information. Social media space is being used by educational institutions to interact with young minds. Also, the incipient role of social media in the teaching-learning process cannot be overlooked. This paper highlights some of the roles played by social media in the education sector.

Social media is progressively becoming popular in building correlations outside the classroom setting. It is aiding in driving admissions and strengthening public relations of learning institutions. In colleges, the students’ welfare departments are taking social media’s help to engage learners by addressing their grievances. Moreover, it is employed in showcasing life at the campus and building sturdy alumni networks. Social networks are empowering educational institutions and students with opportunities to improve the teaching-learning process (Greenhow et al., 2019). Various websites are helping learners by offering online tutorials. These platforms are responsible for offering valuable resource material that enriches students’ knowledge base. Through the platforms, students can access research studies, books, articles, and other relevant materials to their course of study.

Social media has enabled the easy sharing of information. For students, sharing links to other sites and information sharing has turned out to be very easy as they share information with their classmates, friends, and other connections. Much of the time that students are connected to the internet through their gadgets, they get to transmit opinions, study materials, tips, and numerous other types of useful reading stuff to one another (Greenhow et al., 2019). With this, helpful information about their classes and exams get to be exchanged.


In summary, social media plays a great role in the education sector. Some of the roles include building correlations outside the classroom setting, improving the teaching-learning process, and facilitating information sharing, among others.




Greenhow, C., Galvin, S. M., & Staudt Willet, K. B. (2019). What Should Be the Role of Social Media in Education?. Policy Insights from the Behavioral and Brain Sciences6(2), 178-185.