Sample Paper on Regulation of Alcohol Advertisement

Regulation of Alcohol Advertisement

Over the years, underage alcohol consumption has been on the rise. The detrimental effect of alcohol on the health of consumers calls for the regulation of its advertisement. 10.6% of the youth across the globe are heavy alcohol drinkers. These young people engage in a high-risk level of alcohol consumption. The increased alcohol consumption trend has been attributed to the increased alcohol advertisement on social media platforms. For instance, in 2014, alcohol companies in the United States spent $7.2 billion in the advertisement and promotion of alcohol.

Alcohol regulation is three-fold. Alcohol advertisement requires government regulation, industry self-regulation, and consumer regulation. Governments should regulate alcohol advertisement by controlling the amount spent and ensuring that advertisements meet ethical standards. The government should also ensure that the advertisements are accompanied by precautionary measures. For instance, in the UK, alcohol advertisement rules are linked to consumer awareness.The manufacturing industries should foster consumer awareness and safety regarding the detrimental effects of excessive consumption of alcohol. In addition, consumers need to engage self-regulation on alcohol drinking. Consumers should be aware of the negative health effects of continuous and excessive consumption of alcohol.

Regulatory agents that get involved in regulating the advertising of alcohol include the National Institute on Drug Abuse, Bureau of Alcohol and Tobacco Use, and the Advertising Standards Authority. Https://adstandards.com.au/  is watchdog website that helps in the regulatory process of alcohol use and advertisement. The website has a complaint lodge area that enables consumers to report alcohol brands on the market that are not consistent with approved labels. Further, the platform empowers consumers to report any false or misleading alcohol advertisements.

The common duty of care is the basic ethical issue raised in the concealed loss and damage claims. Besides, a conflict between making profits and selling of alcohol that has detrimental effects on consumer’s health is another concealed loss and damage claim.