Sample Public Relations Paper on Tesla Employee Communication

Communication is important in an organization since it helps ensure that information flows from one party to the other. There are different communication strategies that Tesla can utilize depending on the audience. The target audience is the intended group of a communication and so Tesla has to utilize different communication strategies to ensure that its message gets to the intended recipients. There are four types of communication methods which can be utilized within the organization and outside and they include; interpersonal, oral, non-verbal and written communication. All these methods can be utilized for all types of audiences depending on the intended results by the sender. Tesla company will have to utilize communication strategies that will have much impact on its target audiences because different target groups respond differently to various communication strategies.

The target audience is a group of people who are the recipients of the message. Organizations utilize different communication methods when communicating to their target audience to ensure that they achieve the intended results. Employees are one of the target audiences within an organization and Tesla management can utilize different communication channels to achieve the desired results. When sending a message that needs to be taken seriously management utilizes formal channels to communicate to their employees. Written communication is the official communication method because it ensures that there is evidence that such a message was sent out to the recipients (Walaski, 2011). Tesla company can utilize official communication methods such as emails and memo to communicate with their employees. Written communication is also an effective form of communication within an organization when communicating about changes taking place within the organization. Employees and shareholders need to be officially notified about the changes taking place and written communication is preferred and reliable when communicating official matters.

Tesla managers and leaders can opt to send personal or group messages depending on the seriousness of the issue and the intended outcome. Moreover, written communication can also be utilized when communicating with individuals outside the organization such as stake holders. Organizations can communicate to their customers through emails, newsletters and publications in magazines since written communication has a wide readership (Van den Putte & Dhondt, 2005). Written communication is more reliable than other forms of communication since it would be hard to dispute that communication took place. However, written communication can also be misunderstood depending on the tone and choice of words.

The nature of the message also determines the communication method to be utilized both within and outside Tesla. Not all communication from the organization needs to be official and recorded and many managers at times utilize interpersonal and oral communication with their employees and stake holders. Oral communication involves verbally sharing ideas and information from one individual to the other. There are different ways that oral communication can be utilized and they include; telephone conversations, face to face conversation, public speeches and transmissions over radio among others. One of the importances of communication in the workplace is that it can help improve employee performance and motivation (Falkheimer, Heide, Nothhaft, von Platen, Simonsson & Andersson, 2017). Tesla needs to utilize different channels when communicating different messages so as to create a connection with their employees. When employee’s performance improves, management can utilize both oral and written communication to congratulate their employees. An oral message from the leaders of an organization to their employees helps employees feel appreciated and they look forward to future achievements. Written communication congratulating those that have shown improvement in their work also helps boost esteem. Therefore, employees can feel appreciated by receiving congratulatory messages from their leaders through oral and written communication.

Oral communication is effective especially when the sender of the message needs to get feedback on the issue immediately. For example, a manager at Tesla can decide to use oral communication with employees when discussing about business ideas because it gives both the sender and the recipient of the message an opportunity to interact with each other. Oral communication can also be utilized when targeting consumers and other stakeholders. Tesla can communicate with their consumers over the phone especially if the organization want to correct a mistake made by the organization. Oral communication allows for the consumer to express their concerns and offers the management an opportunity to connect with their consumers. In addition, oral communication helps achieve the personal touch thus making those involved in the communication feel appreciated and needed (Falkheimer, Heide, Nothhaft, von Platen, Simonsson & Andersson, 2017). Occasional calls to esteemed consumers can help build brand loyalty since the consumer will feel appreciated.

Tesla can combine interpersonal, written and oral communication when addressing issues of misconduct within the organization and only use one of the communication methods when addressing the public to curtail the effects of the said misconduct. Mistakes that take place in an organization can affect its image and it is the role of public relations managers to ensure that they come up with a message which will help the company’s image remain the same or improve it (Krizan, 2008). Managers can opt to have face to face conversations with the employees involved in the problem not only to find out what happened but also find ways to correct the mistake. After identifying those that are to blame for the occurrence, management can decide to utilize written communication to issue a warning to the said employees and communicate to other employees to ensure that such an occurrence does not take place again. However, when communicating to the consumers affected by the mistake the organization can decide to utilize either oral or written communication depending on the number of consumers affected. When the target group is small, the organization can use oral communication so as to achieve the personal touch (Van den Putte & Dhondt, 2005). However, if the affected group is large Tesla can utilize written communication by giving offers to their clients on selected products. Rarely organizations offer public apologies even when they are aware that they were responsible for the mistake since it makes them culpable. Therefore, Tesla can utilize different strategies such as recalling products and offering better products to their consumers to make up for the mistake. Therefore, written communication is utilized by organizations to communicate to consumers when they want to correct a mistake.

Communication is sending of a message from a sender and it is effectively interpreted by the recipient. Organizations utilize different communication strategies depending on their target audience. The target audience is a group who the sender hopes to receive and correctly interpret the message. The message also determines the communication strategy to be utilized. There are four types of communication methods that organizations can utilize when communicating to different audiences and they include; interpersonal, oral, written and non-verbal communication. Many of the strategies utilized when communicating with employees can also be utilized to communicate with stakeholders, however, some communication strategies are more effective than others depending on the audience and the message being sent.


Falkheimer, J., Heide, M., Nothhaft, H., von Platen, S., Simonsson, C., & Andersson, R. (2017). Is Strategic Communication too important to be left to Communication Professionals?: Managers’ and coworkers’ attitudes towards strategic communication and communication professionals. Public Relations Review, 43(1), 91-101.

Van den Putte, B., & Dhondt, G. (2005). Developing Successful Communication Strategies: A Test of an Integrated Framework for Effective Communication 1. Journal of Applied Social Psychology, 35(11), 2399-2420.

Walaski, P. (2011). Risk and crisis communications : methods and messages. Hoboken, New Jersey: John Wiley & Sons, Inc.

Krizan, A. (2008). Business communication. Mason, OH: Thomson South-Western.