Sample SWOT Analysis Paper and Porter’s 5 Forces on Busch Gardens Company

Busch Gardens is a multi-million-dollar company that has revolutionized today’s entertainment needs. The company fundamentals have made it successful due to its continued proper policies implementation. These policies show the strength the company possesses, the opportunities available that the company can take to edge over its competitors. However, despite the properly laid strategies to take the company forward, there are threats known that can cause a significant drawback of the Busch Gardens company affairs. In this work, the SWOT analysis of the Busch Gardens company is conducted, and some of the factors pointed out is as follows.

  Strengths   Weaknesses
Diverse brand acknowledgment   The unpredictability of business
Widespread variety in business   Inadequate target population
  Robust financial ability   Hiked production cost
  Opportunities   Threats
  Technological realization Varying partialities and perceptions
  New target population   Rise of online piracy
  Increased products demand   Robust rivalry



The Virginia citizens largely recognize Busch Gardens brand due to the substantial investment that the company has put in place to sell its brand. This means that the company is known all over Virginia and other American states. As a result, there is a notable sum of visitors that visit the Busch Gardens to be entertained. In the Busch Gardens, there is a variety of entertainment activities that suits all the Busch Gardens visitors. Its strong financial abilities have enabled Busch Gardens to become a recognizable and robust company by many.


SWOT Analysis 3


Busch Gardens experiences fluctuating customer turn-ups from time to time, hitting the peak during the summer period and register the lowest turn up in the winter period. Some of their entertainment activities have limited targets since some can only be participated by children and leave adults out of the events. Entertainments such as movie production have become very expensive as a result of technology advancement and the innovation of new ideas.


If Busch Gardens takes advantage of the new technology innovations such as the use of drones cameras rather than the handheld cameras, in cinema production, the movie quality, and uniqueness will enable them to edge them past their close competitors as many people will love their cinema production as a result of the use of new technology. Busch Gardens seeks to expound to other states across the country that will help them exploit the consumers or their services. Due to the recent increase in the demand of the entertainment products online such as movies over the internet, then Busch Gardens seeks to publish their products online, and people can access them hence increasing their target space.


As generation changes from time to time, chances are, the current generation will lose the taste of the existing entertainment products and will fall out with the Busch Gardens products threatening the operation of Busch Gardens. The legit products that Busch Gardens publish online is overlooked by the target population as they seek to have the pirated products from other platforms. Despite the threats that the pirated products pose to the buyer, many prefer them than purchasing them from legit platforms such as that of Busch Gardens. Stiff competition from similar companies in the state is also a possible threat to the Busch Gardens company.

Porter’s 5 Forces analysis


SWOT Analysis 4


This is a managerial tool that helps the individuals in a company to understand the company environment in terms of their external factors that has an effect of the business performance (Zhang, 2017). In the case of Busch Gardens, some of the external factors include other entertainment companies, resorts, and parks. These are some of the factors that Busch Gardens must address to keep up with the dynamic companies in a similar venture. Thus, Porter’s 5 forces seek to address the concerns of Busch Gardens company.

Competition rivalry – Strong Force

The presence of numerous other similar firms that have ventured in the entertainment industry means that there is a direct effect to the competition that Busch Gardens faces. Porter’s force stresses on the aggressiveness posed by other firms as an external factor. This factor will make the competition of the two companies stiff.

Bargaining Power of Busch Gardens customers – Strong Force

The pricing strategies of Busch Gardens determines the switching cost and which when low, it makes the customers transfer from a given entertainment provider to another. For instance, people may switch from Busch Gardens produces films to other film producing companies. This is as a result of if the other company has a relatively low switching cost as compared to Busch Gardens.

Bargaining power of Busch Gardens Suppliers – Weak Force

The supplier’s population determines the influence that the supplier has on the environment of the industry. Since Busch Gardens deals with a large community of the suppliers, this corresponds to the weak bargaining ability that they possess.


Substitution Threat – Moderate Force

SWOT Analysis 5


There is a moderate number of possible substitutes of Busch Gardens company that does the same venture as the subject company. Some that may seek to substitute the Busch Gardens may be unable to attain satisfaction of the target customers using their products hence posing a moderate force of that ability.


New entry Threats – Weak Force

As mentioned above, low switching cost may make customers switch away from Busch Gardens to other companies. But this means that they will have a high capital cost to facilitate the lower switching cost and in return, it will weaken the intensity of the company and their sustainability. Therefore, new companies will require high capital to maintain competition with already established companies.

I would recommend strategies such as phasing out outdated entertainment exercises and films produced by the Busch Gardens. This is to show the audience that they strive to keep up with the current trends that people perceive as the modern means of being entertained. If Busch Gardens will continue to persist on some of outdated entertainment means, people may have to look to other means of being entertained offered by other companies. For instance, in Busch Gardens theaters, introduction of 3d lenses to be used by film viewers will enhance the movie experience to viewers and make them want to always be entertained by such means that may be perceived as modern in todays world.




SWOT Analysis 6




Haile, M. (2016). Modelling of SWOT Analysis Using Fuzzy Integrals.




How to Do a SWOT Analysis. (2019). doi:10.4135/9781529702491


Zhang, D. (2017). Porter’s Five Forces Analysis and Value Chain Analysis of AUX Air-conditioning Co., Ltd. DEStech Transactions on Social Science, Education and Human Science, (icsste). doi:10.12783/dtssehs/icsste2017/9311