Sample Technology Paper on Why Automation is Crucial When Your Target Audiences are Millennials and Gen X

Generation Z is a term referring to the generation after the millennial generation. The birth of this demographic group took place from the mid-1990s to the mid-2000s. This generation is what majorly constitutes the current young adults. In the U.S., alone, for example, Generation Z constitutes about 65 million of the population. It is forecasted that by 2020, Generation Z will make up 40% of all consumers in the U.S.

Generation Z have unique characteristics that separate them from the millennials. First, this demographic group grew up around the internet and other digital technologies. As a result, their technological know-how is highly advanced as they began using technologies from an early age. Second, this generation absorbs tons of information daily. According to Infographics statistics, this generation perceived information visually and they tend to spend several hours a day online gathering information and engaging in social media. Furthermore, this generation is highly independent, self-confident, and autonomous. The young adults do not seek parental support as previous generations did, and they tend to prioritize starting their own business.

When it comes to learning ,generation Z represents a culture shift not seen in previous generations. The Zeds (generation Z), are more technologically focused when it comes to learning. According to a recent study, 44% of teens use the computer to complete their homework. Also, 48% of youths watch videos that educate them about a particular subject. This group is also addicted to social media (a reality that frustrates the older generation). The Zeds cannot remember a time when social media did not exist. This generation is so connected to social media that 42% of them feel that social media has an impact on how they feel about themselves. Sites such as Facebook, Instagram, Twitter and Pinterest have a special place in today’s generation. Therefore, if you want to leave a positive impact on this generation, then the best way is to automate.

The Need to Automate

The world has grown smaller thanks to the advancements in technology. As a result, a majority of institutions have abandoned traditional approaches to doing things in favor of the Internet. Companies such as Amazon were able to become global giants thanks to the wide reach of the internet. Thanks to the development of Smartphone technologies, more and more institutions are adopting an online presence in a bid to beat the competition and to reach out to their customers. Education institutions are no different. Automation and other latest technologies such as the artificial intelligence are already revolutionizing the workplace. Already companies are demand for employees with specific skills training and specifications other than a college degree. In the U.S., already half of the universities have closed down opting for automation instead. Therefore, the shift has already began for education institutions. As the technological field continues to revolutionize, education institutions cannot afford to deliberate as to whether it is viable to automate or not.

Automation is the best strategy to overcome the present cultural shifts brought about by Generation Z. This is because it allows the new type of students to access knowledge anywhere online. This technology offers convenience for students who are geographically dispersed. A student from South Korea can enroll for classes online and complete a diploma from a U.S based University while still in South Korea. Students who are already engaged in a professional field can still enjoy automation as they can enroll online for skill specific courses that will help them advance in their careers. Currently, enormous amount of information is available online for free. People can purchase books from sites such as the Amazon Kindle and read them on their tablets. Also, there is a sea of information online ready for people to watch, stream, and listen while they are online. This cultural shift has allowed both institutions and Generation Z to enjoy convenience.

Presently, technology plays an integral role in education. A majority of institutions now have a website where the students can get information about the courses offered. The students can select a course, register, and pay for fees via wireless transfer. Most institutions have an online library that allows students to personalize their learning experience. Tools such as the online Blackboard allow teachers to share videos of lectures and other teaching material that they want their students to use. Automation has not only enhanced the learning process, but has also enhanced efficiency and quality in the education industry. The education institution suffers from issues such as staff shortage and intermittent funds. However, with the IT process automation, institutions can overcome the challenge of shrinking budgets.

A Seamless Shift: From Traditional to Automated

Automation improves the education process. This is because tasks that were initially time-consuming and frustrating can be performed with ease thanks to automation software. Tasks such as admission, attendance, grading, and issuing assignments can now be performed online with a click of the button. Furthermore, technologies such as the cloud-based ERP have eliminated the need to use paper. Instructors get to communicate, collaborate, and connect through multiple platforms such as the cloud, the web and other mobile devices. Internal processes such as employee acquisition and training can also be run using automation. By rebranding the education processes to an SaaS enabled cloud option, there is no limit to what the institution can achieve. Do you know that there is a rumor that in the future, teachers will be replaced by artificial intelligence?

Automation is not fad. Rather, this is a shift that is here to stay. This is because of the significant contribution this technology has made in the field of distant learning. A 2017 report reveals that the number of students engaging in distance learning increased by 3.6% since 2015. One in every four students is engaged in some form of distance learning. Public institutions have significantly benefitted from automation as 67.8% of their students are distant learners. Similarly, the number of students studying on campus has dropped by almost one million from 2012 to 2015. The overall education environment is changing. This change is in part due to the unique characteristics of generation Z. Since this generation grew up exposed to the internet and digital technologies, it is easier for them to engage in online education.

The success of automated education goes beyond the simple use of software. For institutions to enjoy the success of automation, they have to ensure the implementation of a seamless omni-channel communication. This means that the institutions must have a well-thought infrastructure that provides the schools the opportunity to provide customers with a seamless experience across the multiple channels available to them. The infrastructure consists of both online and offline environments that enhance the customer experience. This omni-channel has an integration and synchronization of channels. The synchronization allows students to engage in a variety of activities within a touch of a button. Synchronization also makes the automation more user friendly for users. It is also important to note that the omni-channel also allows institutions to hold huge amounts of data. Cloud based solutions come with a large data storage capabilities that allows all the information shared to be stored safely within the cloud. Personalization is easy as well thanks to the synchronization of various digital solutions for each activity. About 98% of generation Z users switch between devices on the same day. Also, 46% of them engage in financial transactions online. Thanks to the onmi-channel, the students can access their student online learning platform across any device they choose to use. Such is the power of the digital technologies.

Social Media

Social media also has to play in the automation process. Instructors are now using social media to interact with their students. Social media is used in after-class discussions, writing development, language learning, as a curricular tool and many more. This platform is easy and convenient to communicate with fellow students and with their instructors. Also, the social media allows students to engage in discussions and seek clarification for any topic or class discussion. Social media has also eroded the physical divide that separates learners existing across diverse geographic divides. Social media tools also make the learning experience more interesting as it promotes a more a student-centered learning. Whereas there is no denying that there are concerns about the use of social media, it has greatly contributed to the benefits of automation. Some instructors raise the concern that social media has decreased the learners interest for the education process. There is a concern that this lack of interest has lead to an increased number of dropouts. Still, there is no denying that automation has made it easier for people to access education 24/7 any place and anytime.

Automation is crucial when trying to engage in generation Z. Millennial also benefit from this shift as they are able to engage in their jobs while continuing with their education. Adopting this ICT technology is also relatively cheap due to the advancements in technology and cloud based solutions. Considering the benefits of these new technologies, plus the demands of the modern generation for flexibility, there is no denying that automation is the best way to go.