Write Notes Evaluating the Different Communication Methods and Demonstrate

Write Notes Evaluating the Different Communication Methods and Demonstrate


In every business operation, effective communication enhances the relationship between customers and organization workers. Poor communication or means of communication creates information asymmetry and at times may lead to internal problems within the organization, which may be difficult to resolve (Chattell 1995, p. 10). Majority of businesses face issues related to either miscommunication or poor channels of information delivery. Other than establishing a good link between the organization and customers, effective and efficient communication is considered vital for an organization that aims at instilling trust among its customers(Chattell 1995, p. 10). Customer in this case will be in a position to account for the company’s product and the various delivery systems. This discussion is therefore based on different communication methods as used in fast food industry, and how the various methods of communication influence customer perception as well as industrial delivery methods(Chattell 1995, p. 11).

Different communication methods and the impact on customer perception

From a general point of view, human being are social in nature meaning that in everyday encounter, nothing good can ever take place without employing some methods of communication. People use various methods of communication to express their emotions, needs and for other unmentioned purposes (Cole, 2003, p. 13). In a business environment, communication becomes even more valuable because of the several parties involved. In one particular day, a record of plenty important information is seen from one business participant to the other. This means that people constantly use particular forms of communication to send information across different sources. Without these methods of communication, it would be very difficult for businesses to complete their transactions effectively and efficiently since any situation of information asymmetry is consider a barrier towards market operations(Cole, 2003, p. 13). It would also be hard for businesses to experience any kind of growth and expansion without various means of communication. The various methods of communication in a business arise from the three main types of communication; oral, written and body language.

In a business setup, oral communication is the most common form of communication. Employees in most cases use oral communication to present important data to customers or to other members of stakeholders of the company (Cole, 2003, p. 15). Such communications can be made through phones as the medium or through face-to face. This means that for the purpose of transaction, both the customer and the employee must do a lot of talking and listening in order to come up with a generally agreed price for the purchase orders.

Other than oral communication, people may decide to write in order to provide detailed information, which can be based on figure, facts or proven theories while giving conclusive presentations. Written communication becomes important where the business would wish to send transaction documents and other important documents to either customers of  other groups of stakeholders. Written communication is proven vital for the purposes of reference since all the information can be used for future references by the customer. For example, where a sales receipt is issued, there is proof that transaction actually took place and any claim of faulty delivery can be followed without difficulties. Written communication is also used to refer to past events   In recent years, people have moved from verbal communication to a form that is faster and more secure, that is the use of email. Other than using emails, the changes in technology makes it possible for people especially consumer phone cells while communicating with several individuals simultaneously.

With good communication methods in place, consumers find it easy to send their purchase order across markets irrespective of the distance. With increased competition and with a wide range of variety in service providers and producers of goods, customers can easily change their allegiances when they feel their needs are not being met adequately. At the same time, through video conferencing, consumers can interact, compare in terms of quality the kind of products the industry is offering and make purchase based on their demand and preferences. Consumers believe that effective and efficient communication facilitates industrial process, making it possible for the company to deliver its products within the shortest time possible. The whole range of services offered by food industries depend on the applicable methods of communication and the ease with which consumers can access such information. The only difference here is how consumers perceive the presented information.

LO2 and its assessment criteria

While learning the basics of communication, it becomes important to provide proper guidelines on how one can plan, manage, keep records and report individual achievements throughout the various stages of leaning. LO2 defines the three achievement people make in the course of learning defined as the foundation phase. The learning achievements such as literacy, numeracy and life skills and important tools used in communication as explained by the National Curriculum statement Grading system. For this reasoning, LO2 assessment offers three important assistance. In one area, the assessment enhances the relationship between the teacher and the learner, and by achieving the intended outcome, the teacher finds a base to understand the leaner best. Similarly, through LO2 assessment, the teacher is in a position of determining the level at which the learner is capable of achieving specific grades at the end of the learning period. Finally, through LO2 analysis, the leaner is able to note his or her level of understanding and progress in particular grades.

Provide real industry example where appropriate and there should be clear use of reference on the information used.

Poster and diagrams showing communication method

Posters are considered non-verbal means of communication and present important information at a glance. How a person reads and interprets posters depend on individual’s level of reasoning coupled with high levels of accountability. The person reading a publication made on posters becomes accountable in he or she can either create or translate understandable knowledge through publications, presentations and discussions. Effective communication through posters sharpens focused thinking since the reader of the posters is limited by the number of text. The use of posters also encourages individual level of creativity as propelled by the two-dimensional traits of the medium as well as educating students on the use of grammar. Over centuries, the art of posters has undergone deterioration due to technological presentations made in media(Dawson 1996, p. 50). This is shown by the decrease in poster participation among students and poorly designed curriculum, which tend to favor other forms of presentation. Even though the use of posters in communication has reduced significantly because of one or all of the mentioned factors, people still find posters important in communication(Dawson 1996, p. 54). Some of the benefits why even businesses find poster useful in their advertisements is because posters will always tell the story of a person’s research even if that individual is not around, a person can hang posters in his or her department for several years without feeling pieced off by the same reading, posters informs the owner about a long time research which needs to be forgotten instantly (Dawson 1996, p. 54).

For examples, the posters bellow have been used to explain different scenarios in business premises and in almost every situation, the readings are suggestive giving readers the most prolific direction to follow.

Poster 1                                                    Poster 2

The first poster center for responsible communication offers the most recommended responsible ways of communication(Crouch G et al. 2004, p. 25). Business organization find this poster more useful since it facilities communication traits such as staying positive during the communication, proper listening at the onset and after the end of the presentation while maintaining the two important pillars of communication (Crouch G et al. 2004, p. 23). This would mean that in every presentation the intention is to speak accurately and honestly through pictures(Crouch G et al. 2004, p. 25). This type of presentation is important where the business is to make a brake though in its operations. The second poster can be used by businesses to facilitate communication and to ensure that whoever the business is serving with information is in a position to develop powerful communication, be clear and creative. The two poster have been designed after fast food industry operations to help in letting people know that fast food has is still growing because of his legendry.

Innovative thought and creativity on the customers service policy

Customers’ service policy requires that company’s keep regular contact with their customers through effective and efficient methods of communication. The main reason why customers demand regular interaction with their service suppliers is because of the changes and the expected challenges customers would be facing in their bid to obtain goods and services. Food industries must keep their customers aware of the changes in the market such as a newly introduced technology that would affect the whole system operation, changes in service and commodity prices and any new establishment for the firm.

While developing effective means of communication, firms must recognize the most current issues attracting the attention of majority of customers. Application of internet as yet another mean of communication is the most current means through which firms can reach their target markets. This is true when we consider new channels of communication like mobile phones and video conferencing, which have gained the taste of consumers across the world. With specific changes on how people handle their communication gadgets, firms can ensure that even after they have made deliveries, it would still appear important for them to remain objective and determined.


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Dawson S. 1996. Analysing Organisations. Palgrave Macmillan, ISBN 0333660951.

Goodman G S. 2000. Monitoring, Measuring and Managing Customer Service. Jossey Bass Wiley, ISBN 0787951390.

Hayes J and Dredge F. 1998. Managing Customer Service. Gower Publishing, ISBN 0566080052

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